Television

Tara Bangla lines up ground events; eyes Bangladesh market

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MUMBAI: Broadcast Worldwide's regional language channel Tara Bangla has lined up a couple of on-ground activities for the coming months.

A music night-cum-talent hunt and a festival dedicated to Bangladeshi artistes are in the pipeline.

The music night coined as Jatin Lalit Night will mark the culmination of a music talent hunt. The winners of the hunt will sing for a Jatin Lalit-composed music video, produced by Tara Bangla. They will also get to participate in the Jatin Lalit night along with popular singers Alka Yagnik and Shaan. The show will be held in Kolkata on 9 October.

The Bangladesh festival, scheduled for September, will be held in Mumbai and Delhi. The fest will have Bangladeshi artistes showcasing their talents in the fields of music, fashion, art and cookery.

According to Broadcast Worldwide chairman Rathikant Basu, Tara Bangla has been carrying out various campaigns in Bangladesh to tap the market share the country offers.

In June, the channel conducted a Bangladesh fashion week in Dhaka. Basu says that Tara Bangla's youth-oriented programme Fulli Fata Fati, anchored by miss Bangladesh, is extremely popular among the Bangladeshi audience. The show is produced in association with MTV.

"Bangla audience in Bangladesh is double that of what West Bengal offers. In Bangladesh, we have a channel share of approximately 7 per cent while in West Bengal it is 3 per cent.Though Tara Bangla is relatively a new comer in Bangladesh, we fully understand how lucrative and attractive the Bangladesh market is for us," offers Basu.

According to industry sources, Bangladesh television ad market is Rs 1.5 billion-strong, while for West Bengal, it comes in the region of Rs 700 million. Basu claims that Tara Bangla holds about 5 per cent of the Bangladesh television ad market.

Prominent television channels in Bangladesh include national channel Bangladesh Television (BTV), ETN Bangla, Channel I and NTV.

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