BAG Films' afternooner on Star Plus shoots up on ratings

MUMBAI: Move over Balaji Telefilms, here comes BAG Films. The production house's soap Kumkum - Pyara Sa Bandhan which airs on Star Plus at 1 pm is taking afternoon viewership to new heights as it is slowly but steadily making its presence felt in the ratings game.

The serial has climbed into the Top 20 serials behind only the big daddies of soaps like Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii and Kasautii Zindagii Kay (all from the Balaji stable).

In the Hindi speaking C&S 4+ segment Kumkum notched all time high TRPs of 13.1 and that of 18.9 in the C&S Females 15+ segment on 22 March. The serial's viewership has been climbing bit by bit since some time now. Star India senior vice president, content and communications Deepak Segal said, "Kumkum has been the No 1 afternoon soap for some time now, in fact overtaking some of the prime time shows on competition. The protagonist, Kumkum, has appealed to viewers from the very first episode. The storyline, the look of the show, the stars, everything makes the show a complete viewing experience. In fact Kumkum-Sumeet pairing has become very popular among the masses. There has never been a dull moment in the storytelling, which keeps the viewers wanting more. The recent introduction of Aman Verma (as Abhay) is yet another big attraction to the story of Kumkum."

Kumkum takes afternoon viewership to new heights

Kumkum has been gaining more eyeballs in the last few weeks than ever before. In the week starting 21 March, the serial was firmly perched at the 13th spot with a TRP of 9.2 in the C&S 4+ market as compared to the previous week's 19th as per the TAM data. Says Segal, "The soap began as the story of the young and lovable bahu of the Wadhwa family. The relationship of the protagonists has gone through a whole lot of changes, all of which were very appealing and real. The show is constantly adding new tracks and storylines to keep the viewer attention."

Kumkum's female audience increasing by leaps and bounds

Kumkum which airs from Monday to Thursday and has rightly managed to grab female attention thus providing a huge female audience in the afternoon band.

Kumkum - The Kyunki of afternoons

Touted as the Kyunki... of the afternoon, Kumkum touched an all time high TVR of 13.12 (C&S 4+) on 25 March leaving behind Sony's Kkusum and for that matter even Jassi Jaisi Koi Nahi. Kkusum got an average TVR of 4.8 during the same week and Jassi... managed 4.9, while Kumkum stood tall with a TVR of 12.6. Well, there seems to be a lot happening in the serial. "The story is yet to reach a climax and hence there's a lot more excitement and high drama coming up soon," promises Segal. While BAG Film's new show Koie Jane Naa which launched on Star Plus in March hasn't yet figured among the Top 100. Says Segal, "The show is in a new slot. Sunday evenings are generally for films and Bollywood events and viewers just come and go. For a supernatural soap like Koie Jane Na it will take some time to establish the slot." Fingers surely crossed!

Star Plus afternoons delivers more ratings than Sony & Zee Mon-Thurs primetime ratings combined together!

It is no secret that Star Plus has been ruling the roost of the general entertainment channels since the last three years, and hence it comes as no surprise that the channels' afternoon slot alone garners more TRPs than Sony and Zee's Monday to Thursday primetime ratings combined together! Where on one hand, Sony's average ratings in 2004 has been 2.4 in the prime time slot (8 - 11 pm), Zee's average ratings have been a mere one in the same slot. Star Plus on the other hand, boasts of an average rating of 5.6 and that too in the afternoon band of 12.30 - 3.30 pm.

Latest Reads
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting
Sony takes audiences to the crossroads with new show

MUMBAI: After being a leader in introducing mythological shows, Sony Entertainment Television (SET) is taking a different route. The channel’s latest offering is Zindagi ke Crossroads, a 39-episodic interactive show where the studio audiences will put forward their opinions on the challenges faced...

Television TV Channels GECs
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories