HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
Indiantelevision.com's Breaking News
 
 
News Corp screens direct to mobile TV series in Cannes
 
Indiantelevision.com Team
(1 April 2004 6:00 pm)
 

CANNES: We have heard of direct to home television. Move over, it’s now time for direct to mobile television.

News Corp senior vice-president content and marketing Lucy Hood presented a new series developed specially for mobile. Titled Hotel Franklin, the series tells the story of a secretive spunky girl who is seen dating older men and the impact it has one the man who falls in love with her and her relationship with him.

 
 
Each episode has a duration of 60 seconds and consists of a tight screenplay written specifically for mobile viewing. The film has tightly edited shots which take the story from one point to another.

According to Hood, the series was developed by the FoxLabs team and it is a continuous initiative of Fox and News to be a pioneer in delivery of content. She said the company is in talks with several operators to deliver the series to their subscribers.

She was wary of revealing any numbers, excepting saying that the concept was in an experimentative stage and the company would look at every avenue to squeeze revenue from it.

Also Read:
In China, Star takes to the wireless

 

Go to Top
Click here for more Headlines
 
Also Read: CAS News | MAM Stories | Headlines | Technology Update | Tube Talk | Perspectives
 
HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
 
 
 
 
 
 
 
 
 
 
 

Contact Us | Feedback | About Indiantelevision | Disclaimer
© 2001- 2005 Indian Television Dot Com Pvt Ltd. All Rights Reserved.