Dhoots target Rs 10 billion this fiscal from V1 online lottery

MUMBAI: While most newly hatched lottery businesses have kept their ambitious plans on hold, prefering to rationalise and streamline their outfits, the Dhoot promoted V1 lottery is firing on all cylinders, targeting a turnover of Rs 10 billion in 2004-05.

V1, which launched on 8 February, and has hardly created a ripple thus far, aims to unleash an ad blitz costing Rs 1500 million in the coming months to lure the lottery player and also intends to launch a 24-hour gaming channel that will draw in the player and tickle the curiosity of the potential lottery enthusiast.

According to Dhoot Entertainment Network CEO Anirudh Dhoot, DEN has already set up 2,500 terminals across the country and plans to tie up with ETC as its television platform to air results, at least for one year. The eight online games, marketed under the V1, Khel Ke Dekho brand name, will soon be expanded to 24, says Dhoot. The 'Videocon' brand, which is known for durable products, will play an important role in promoting and marketing of its lottery business aggressively, he says.

According to Dhoot, DEN is the only company in the business which is offering a loan service to prospective franchisees, by offering Rs 90,000 for setting up terminals. It could also be the first company to offer franchisees a payout of eight per cent, which is the highest in an industry where the average hovers around five per cent.

Dhoot says V1, the lottery could well be a lead player in the market as it is strong in retailing and distribution, through its 10,000-strong retail network across the country. Dhoot says other companies and prospective big players failed to make a mark as these companies were new to the retail market and did not have the required retailing and distribution strengths. More importantly, most companies are seeking immediate profit, unlike Videocon, which is targeting long term profits and stability.

According to a company document, the Dhoots also plan to launch a 24-hour gaming channel, also called V1, which apart from sports and business news, will feature programmes related to the gaming.

After having bagged licenses for Meghalaya, West Bengal, Goa, Maharashtra and Uttar Pradesh, the company is now targeting Kerala and Karnataka, where it plans to instal 150 terminals each. Till today, it has deployed 600 terminals in all the five states, and is looking ahead for another 1,200 by the end of this year. The company is also eyeing lottery licenses of the states of Himachal Pradesh, Rajasthan, Uttaranchal and Tamil Nadu, says Dhoot.

The company has also struck an alliance with Reliance Infocomm to announce the results of its online lottery through SMS.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories