Sahara pins hopes on 'Sahib Biwi Gulam'

MUMBAI: Sahara Manoranjan today organised a first of its kind post-telecast media conference in Mumbai for their latest serial Sahib Biwi Gulam (SBG).

Sahara India's head of corporate communications Abhijit Sarkar, senior VP programming Triptii Sharma, actors Ayub Khan, Raveena Tandon, Rajesh Shringarpure, the serial's creative head Rituparno Ghosh, director Amitava Bhattacharya more than represented the Sahara Parivar at the press meet as they took center stage.

The reason behind making SBG was put down to reviving the Indian culture and hence the need was felt to put Bimal Mitra's novel on to the small screen. "We also wanted to develop the Bengal industry and we have more projects in the pipeline for that," said Sarkar.

Raveena Tandon and Ayub Khan in Sahib Biwi Gulam

Tandon, in her first media conference after her wedding, looked radiant as ever. She said that they were not going as per Guru Dutt's classic but were following Mitra's novel. "In a three hour capsule, the film focussed on only the love triangle but herein, people would get to know many things which were left unsaid in the film - like, Who was Chotti Bahu? Why had she to live such a wretched existence?"

Tandon said it was a pleasure to work on television and was enjoying every bit of it. "I shoot for about 10 days for this serial and have the remaining time to myself. From here on, I am cutting down on my work and will take up films which would suit my image and maturity. I had agreed to do four films starting in May, but I may back out from a few of them. I want to give time to my husband and family," she revealed.

A scene from Sahib Biwi Gulam

When inquired by whether the show would have a definite length or was it going to be one-of-those never ending sagas, Sharma said, "The serial will last upto 104 episodes."

Ghosh who is currently getting his film Raincoat ready for release said that recently he hadn't been able to give much time on the studios due to his assignment but would be doing the needful very soon.

When asked by whether Sahara was taking a lot of big risks buy going ahead with huge extravaganzas with film stars, keeping in mind that Karishma- Miracles of destiny has bombed and Malini Iyer has received mixed reviews, Sharma said, "Karishma...' hasn't done well mainly due to two reasons. One, the Bradford controversy pulled it down. Two, there has been an error in the structure formatting. But we are looking into it and engineering some changes which would be seen soon. It's nice to work with Bollywood stars for the simple reason that they bring in a lot of creativity. Like, the Chotti Bahu role in SBG was too complex and only someone with cinematic experience could have done it."

When asked where some characters like Arbaaz Khan had disappeared from the serial, Sharma was quick to point out that the serial had several tracks which in turn might generate such a feeling for some actor at some stage, adding that "nobody is out of the serial."

Sahara is roping in more Bollywood personalities in the coming days. "We are at the stage of talks, concept and script with a show which will have Amitabh Bachchan. It is difficult to say when exactly we'll start rolling. That would depend on Bachchan's dates. Plus we are planning a variety show with Shekhar Suman as anchor. And then, there's the Hema Malini starrer Kamini Damini by Ravi Chopra, which should be on air in June or July," Sharma concluded.

Latest Reads
Sony Yay to launch English audio feeds

MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil, Telugu, Bengali and Malayalam, Sony Yay is set to add another feather to its cap by soon launching English audio feeds....

Television TV Channels Viewership
Formula 1 launches OTT platform with two subscription models

Formula 1 (F1), one of the world's most prized sporting properties, launched its over the top (OTT) service F1 TV last month. The platform comes with two service models - F1 TV Pro (Live) and F1 TV Access (non-live) - at different price points.

Television TV Channels Sports
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories