Sahara pins hopes on 'Sahib Biwi Gulam'

MUMBAI: Sahara Manoranjan today organised a first of its kind post-telecast media conference in Mumbai for their latest serial Sahib Biwi Gulam (SBG).

Sahara India's head of corporate communications Abhijit Sarkar, senior VP programming Triptii Sharma, actors Ayub Khan, Raveena Tandon, Rajesh Shringarpure, the serial's creative head Rituparno Ghosh, director Amitava Bhattacharya more than represented the Sahara Parivar at the press meet as they took center stage.

The reason behind making SBG was put down to reviving the Indian culture and hence the need was felt to put Bimal Mitra's novel on to the small screen. "We also wanted to develop the Bengal industry and we have more projects in the pipeline for that," said Sarkar.

Raveena Tandon and Ayub Khan in Sahib Biwi Gulam

Tandon, in her first media conference after her wedding, looked radiant as ever. She said that they were not going as per Guru Dutt's classic but were following Mitra's novel. "In a three hour capsule, the film focussed on only the love triangle but herein, people would get to know many things which were left unsaid in the film - like, Who was Chotti Bahu? Why had she to live such a wretched existence?"

Tandon said it was a pleasure to work on television and was enjoying every bit of it. "I shoot for about 10 days for this serial and have the remaining time to myself. From here on, I am cutting down on my work and will take up films which would suit my image and maturity. I had agreed to do four films starting in May, but I may back out from a few of them. I want to give time to my husband and family," she revealed.

A scene from Sahib Biwi Gulam

When inquired by whether the show would have a definite length or was it going to be one-of-those never ending sagas, Sharma said, "The serial will last upto 104 episodes."

Ghosh who is currently getting his film Raincoat ready for release said that recently he hadn't been able to give much time on the studios due to his assignment but would be doing the needful very soon.

When asked by whether Sahara was taking a lot of big risks buy going ahead with huge extravaganzas with film stars, keeping in mind that Karishma- Miracles of destiny has bombed and Malini Iyer has received mixed reviews, Sharma said, "Karishma...' hasn't done well mainly due to two reasons. One, the Bradford controversy pulled it down. Two, there has been an error in the structure formatting. But we are looking into it and engineering some changes which would be seen soon. It's nice to work with Bollywood stars for the simple reason that they bring in a lot of creativity. Like, the Chotti Bahu role in SBG was too complex and only someone with cinematic experience could have done it."

When asked where some characters like Arbaaz Khan had disappeared from the serial, Sharma was quick to point out that the serial had several tracks which in turn might generate such a feeling for some actor at some stage, adding that "nobody is out of the serial."

Sahara is roping in more Bollywood personalities in the coming days. "We are at the stage of talks, concept and script with a show which will have Amitabh Bachchan. It is difficult to say when exactly we'll start rolling. That would depend on Bachchan's dates. Plus we are planning a variety show with Shekhar Suman as anchor. And then, there's the Hema Malini starrer Kamini Damini by Ravi Chopra, which should be on air in June or July," Sharma concluded.

Latest Reads
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories