Television

Sony's 'Saaksshi' poised to lure women eye balls on weekends

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/23/sony.jpg?itok=bhEUE6os

MUMBAI: Seems like Sony is all set to change that weekend thriller slot. Close on the heels of Kkehna Hai Kucch Mujhko, Sony Entertainment Television is all set to launch yet another woman-oriented drama in a one hour weekly titled Saaksshi.

Starring Mouli Ganguly and Sameer Soni in lead roles, the show Cinevistaas' show will air immediately after KHKM on Saturdays at 9 pm.

'Directed by Rakesh Sarang (Sarhadein, Aashirwad, Aandhi), the show will premiere on 10 April.

The show is about a middle class female protagonist Saaksshi Singh, who is committed to redressing the wrong. She has the courage and determination to break all norms and conventional moulds to follow her own calling in life. Her brother has been missing for seven years and since then she has never been able to come to terms with the loss. She believes that her calling in life is to fight injustice and hence enlists herself as an undercover operative in an anti-terrorist squad, a professional that demands complete detachment of all emotional ties.

Thus begins her struggle to battle chauvinism and strike a perfect balance between her two lives- one of a sweet middle class daughter and the other of a tough undercover operative. She soon finds herself caught in the tumultuous world of an anti-terrorist squad that advocates complete commitment to duty and detachment from emotions to succeed in their missions.

Speaking at a media meet, Cinevistaas' managing director Sunil Mehta said, "Mouli Ganguly was our only choice for Saaksshi's role. She is simply brilliant."

"In the past, Indian television has always portrayed women as submissive and dutiful hhousewives and mothers, whose lives perpetually revolved around their families. However, in today's day and age, the Indian woman is increasingly aware of her capabilities and is garnering her courage and determination to make a mark in male dominated professions. Saaksshi is the channel's endeavour to explore the various facets of the contemporary Indian woman, who aspires to take up a dynamic professiondespite stiff challenges," offered SET India executive vice president - programming & response Tarun Katial.

Ganguly, who recently opted out from Balaji's late night show on Star Plus because she thought she was stagnating as an actress, sounded extremely upbeat. "In Saaksshi, I will be doing something really different after a long time," she said, adding, "I am doing somew kicking and boxing in the serial. There are some professionals who are helping me out. It's very challenging."

The male protagonist Soni (A Mouthful Of Sky, Ravi Chopra's Baghban and Sony's aggressively marketed Jassi Jaissi Koi Nahin) informed, "I am back on television and enjoying every minute of it. In this serial, I play Shekhar Gupta who is Saaksshi's boss in the anti-terrorist squad. Some officials are against her, but I see the talent and the passion she has to make it. I stand by her. I am quite liking the fact that I am doing a lot of stunts in this portrayal."

Speaking to indiantelevision.com, Cinevistaas' Chairman Prem Kishen said, "Our experience with Sony Entertainment Television has been really heartwarming. Our last show before this one, Crime Patrol, aired on SET, has done pretty well. There is no reason why Saaksshi should not do much better."

Whether the channel's dream and the actors' optimism on the show will prove correct, we will soon know.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/zee.jpg?itok=6Y3p9bLV
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/baiko.jpg?itok=1GgscRuj
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/nd.jpg?itok=YM-bhHTo
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/trivago.jpg?itok=wfbO4AEk
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/kumkum.jpg?itok=pzRg5SSO
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Sudhanshu-Vats.jpg?itok=GxlmKcXA
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/zee.jpg?itok=aoMaGwbx
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/Prasar-Bharati.jpg?itok=6lZF8ytY
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/dd.jpg?itok=tB6G59aR
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories