Aaj Tak, 'Dainik Bhaskar', 'India Today' join hands for opinion poll for elections

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By indiantelevision.com Team Posted on : 07 Apr 2004 06:00 pm

MUMBAI: With the general elections barely a fortnight away, Aaj Tak, Dainik Bhaskar and India Today have jointly commissioned the countrys largest ever opinion poll to gauge the voting preferences of the electorate. The results of this mammoth exercise will be shown on Aaj Tak on 15 April and published in Dainik Bhaskar and India Today on 16 April.

This alliance of the media titans will leverage their experience and understanding to present the most in-depth analysis of Indias largest opinion poll ever conducted.

Indias leading market research agency ORG Marg will be conducting this opinion poll. The poll will take into account feedback received from more than 51,000 respondents covering 189 parliamentary constituencies and 567 assembly segments in 22 states. This is the first time ever that Jammu and Kashmir is being included in an exercise that endeavours to capture the political mood across the entire country.

The research is based on a transparent methodology that will maintain the sanctity of the process and ensure incisive and comprehensive analysis of the run-up to the general elections.

The research which is currently underway aims to provide the latest predictions of votes and seats for each party and their alliances at both the national and state levels. The opinion poll will also provide leadership popularity rates for the various national and state leaders including the PM and the Leader of the Opposition. The opinion poll will be based on an array of psychographic and demographic considerations like gender, caste, class, income, education, etc and analyse the reasons behind the voting preferences of the people, the agenda of the political parties as well as the issues that would play a major role in the elections.

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