BBC's digi channels going from strength to strength in UK

MUMBAI: As the BBC launches its latest digital marketing campaign targeted at analogue viewers yet to go digital it has announced that its six digital channels are performing strongly.

A company release informs that since the start of its digital campaign in October 2002 the digital market has grown by 32 per cent. Millions of more people are now able to watch the BBC's digital channels on cable, satellite and with Freeview.

BBC Three's share since launching in February 2003 has increased by 27 per cent for all viewers and by 38 per cent for the target audience (25-34) compared with last year.

The BBC also claims that since the fourth quarter of last year BBC Four has been out-performing all comparable specialist multichannels in terms of weekly reach. It leads the channel share along with Discovery.

Its share for the year to date is at 0.44 per cent. This represents an increase of 69 per cent on the same period last year. Between November 2003 and February 2004 BBC Four was able to reach more than one in five digital viewers each month. This amounts to over six million people.

As far the kids genre is concerned last month The CBBC Channel was second place among the non-preschool channels, with an average share of 3.8 per cent. In addition the release claims that CBeebies remains the market leader of children's TV with share in March 2004 holding steady at 7.3 per cent. This is more than double the second ranking preschool channel. BBC News 24 has seen an increase in reach of 16 per cent from 2002 to 2003 bringing total reach up to 4.2 million.

The last few months of 2003 saw one million set top box and integrated digital television sets sold for Freeview. The BBC claims that in December alone half a million boxes were sold. This ensured that digital terrestrial television became the second largest digital platform behind satellite.

Latest Reads
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories