Television

Zee might go slow on localization for its proposed kids channel

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/27/Zee%20Telefilms%20Ltd.jpg?itok=FqltWp80

NEW DELHI: Following major announcements in the recently held MIPTV festival at Cannes, Zee Telefilms and its subsidiary Padmalaya Telefilms are getting ready for new projects, which include animation co-production deals and launch of kids channel, a segment which is gearing up for an intense battle going by the way its shaping up.

Padmalayas spokesperson Rajiv Sangari said that the new kids channel is expected to go on air in another three months duration. "The details about Zee kids channel is still under wraps and we are working out the details." Sangari said that the channel is expected to be in Hindi.

On programming strategy, he said, "The plan is to have at least two episodes per day specially made for only Indian kids that is local and the other will be outside content, to start with, then gradually we will build up the local content."

Late last year, Padmalaya has announced its plans of launching 52-episode 22-minute flash animation series Bheema Keema on 24-hour general on Zee TV.

Elaborating on the reasons for the delay of the airing of series, Sangari said, "Due to the top structural changes in Zee, the complete packaging is going through a detailed analysis. Also, the show on its own its getting a bit delayed, since we planning to add some value to the same."

The series, to be aired in Hinglish, is being targeted at the urban and semi-urban kids, in 8-15 age-group. Sangari said that the series will be aired only on Zee network and there are no immediate plans of targeting the international market for its original content.

On his recent visit to Cannes, where Padmalaya signed co-production deals with Scotlands Mallard Media and UK-based Ealing Animation, and another one with Italys Mondo TV, Sangari said the occasion was momentous. "Cannes was fantastic for Padmalaya because we announced two deals. And these are significant to the Indian animation industry, since there we will be having first time a equal participation along with our partners while in the making of the show."

"I was impressed with the way the government of different countries support the companies of their nations. China almost swamped the market, with the support of their government, (others to impress included) Scotland, Korea, Japan and the best was Canada pavilion. Its great to see their big pavilion, whereas till now, courtesy our non-cooperation from our government, we Indian companies still walk around with briefcase all across like sales men. Nothing wrong about it, but it doesnt leave a good image from the nations perspective," he said.

"Our government has been saying a lot about the animation industry, but yet, nothing much has been supported from any angle, and its time that we start looking for support from the government," concluded Sangari.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories