Television

'Cinema Premiere' now on Zee Cinema

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/30/Untitled-1.jpg?itok=6UyIhGxj

MUMBAI: Something's brewing at Zee Cinema. For starters after one break movie- 'Rok Sako Toh Rok Lo', the next programming initiative to be unveiled by the Zee's Hindi cinema arm is 'Cinema Premiere'.



Although it claims to be India's only Hindi movie channel, all the new movies acquisitions premier on Zee and later on Zee Cinema. But come 10 April, and the status quo will soon change.



Zee Cinema will premiere 2003's surprise hit Waisa Bhi Hota Hai - Part II on 10 April at 8 pm, in the new block.



Zee Cinema, business head, Yogesh Radhakrishnan, as quoted in a company release, said "It is our constant endeavour to provide always something novel for viewers. We thrive to deliver the best to our audience, which is evident from the start of this year with successful ventures like 'Dil De Deke Dekho', 'Rok Sako To Rok Lo'. This summer we will be providing fresh flavours with a new look to evolve further in the entertainment we provide to the loyal viewers. Look out for more surprises coming on Zee Cinema "



Speaking to indiantelevision.com Zee Cinema assistant vice president (marketing) Prakash Ramchandani offered that the like 'Rok Sako Toh Rok Lo, even 'Cinema Premiere' is latest innovation for the month of April. "We have planed a fresh look for the channel. Besides that we are planning to spring surprises on the viewers."



While he wouldn't elaborate on the surprises, it is likely that channel will roll out one special band every season.



As for the last months "surprise" 'Rok Sako To Rok Lo' band, the channel has made it into a regular fortnight event. The first movie that premiered in the band Hero- A love story of a spy got a decent 2.9 TVR on the rating charts.



While the channel has promised to add newer programming, 'Cinema Premier' is going to be a regular fare on the channel. And while the channel isn't keen on divulging it's future plan, the motto for now seems to be "watch out for more". 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/inside%20%281%29.jpg?itok=k6O4gL4H
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets -- Hindi GEC (rural plus urban) and Hindi GEC - rural, according to BARC India all-India week 32 data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/pkl.jpg?itok=o_f2tEkX
PKL rural telecast exceptionally propels Star Sports First to top

Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/viwer.jpg?itok=sSGbkCn6
Times Now narrows gap with Republic TV, again

Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/ss_0.jpg?itok=BLplwPWV
English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/love-aur-dhokha.jpg?itok=HtkxcIii
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths

The film and television industry, while well known and envied for its glamour and lifestyle, has also had its fair share of tragedies over the years. Tragedies which took away some of the brightest and most promising stars of the industry and left behind a plethora of questions about what happened...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Brett_Hogg.jpg?itok=kxEwzszH
Sony moves ahead with own distributors in four SE Asian countries post Spider-Man's success

MUMBAI: Sony Pictures Entertainment is reportedly planning to launch distributors of its own in four countries after terminating a longstanding theatrical-releasing joint venture with Disney in Southeast Asia. Sony has plans to launch Sony Pictures Releasing units in Singapore, Thailand, and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Under_Pressure.jpg?itok=ktiPA_qp
Globo's 'Under Pressure’ to air at Toronto Festival

MUMBAI: The Globo series ‘Under Pressure’ will make its international debut during the 42nd edition of the Toronto International Film Festival – a renowned film festival held between September 7 and 17 in Toronto, Canada. The first two episodes will be aired at the third edition of Primetime –...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Untitled-1.jpg?itok=gINbzA77
Guest Column: 3 drivers lending power to create impact in Indian TV industry

The Indian Media & Entertainment industry is categorised across nine segments of which Television by far is the largest and is expected to be the largest in the next couple of years. India is the second largest Television market in the world characterised by rising number of subscribers.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Shashi_Shekhar.jpg?itok=jsoV7C8g
Doordarshan has to upgrade but remain rooted, says Prasar CEO

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has stressed the need to look at Doordarshan as a brand which is relevant and appeals to all age-groups. He said it should become a ‘mass brand that becomes an integral part’ of the life of every Indian.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories