Television

'Cinema Premiere' now on Zee Cinema

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MUMBAI: Something's brewing at Zee Cinema. For starters after one break movie- 'Rok Sako Toh Rok Lo', the next programming initiative to be unveiled by the Zee's Hindi cinema arm is 'Cinema Premiere'.



Although it claims to be India's only Hindi movie channel, all the new movies acquisitions premier on Zee and later on Zee Cinema. But come 10 April, and the status quo will soon change.



Zee Cinema will premiere 2003's surprise hit Waisa Bhi Hota Hai - Part II on 10 April at 8 pm, in the new block.



Zee Cinema, business head, Yogesh Radhakrishnan, as quoted in a company release, said "It is our constant endeavour to provide always something novel for viewers. We thrive to deliver the best to our audience, which is evident from the start of this year with successful ventures like 'Dil De Deke Dekho', 'Rok Sako To Rok Lo'. This summer we will be providing fresh flavours with a new look to evolve further in the entertainment we provide to the loyal viewers. Look out for more surprises coming on Zee Cinema "



Speaking to indiantelevision.com Zee Cinema assistant vice president (marketing) Prakash Ramchandani offered that the like 'Rok Sako Toh Rok Lo, even 'Cinema Premiere' is latest innovation for the month of April. "We have planed a fresh look for the channel. Besides that we are planning to spring surprises on the viewers."



While he wouldn't elaborate on the surprises, it is likely that channel will roll out one special band every season.



As for the last months "surprise" 'Rok Sako To Rok Lo' band, the channel has made it into a regular fortnight event. The first movie that premiered in the band Hero- A love story of a spy got a decent 2.9 TVR on the rating charts.



While the channel has promised to add newer programming, 'Cinema Premier' is going to be a regular fare on the channel. And while the channel isn't keen on divulging it's future plan, the motto for now seems to be "watch out for more". 

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