Zee's magazine will be a lifestyle publication as well as having listings for Zee TV. The mag will aim to appeal to traditional Asians and younger Anglo-Asians and will feature interviews with well-known Asians working in fashion, entertainment, music, architecture, sport and comedy.

The launch issue, which is due out in June, will have Bollywood star Hrithik Roshan on the cover and interviews with the chef Sanjeev Kapoor and former Miss Universe Lara Dutta.

Other people to feature are musician Nitin Sawhney and the sculptor Anish Kapoor. It will also have features on the Cricket Club of India, the musical Bombay Dreams and speed dating.

Zee Network UK and Europe chief executive Sunil Rohra said, "We have always believed in giving the best in entertainment to our viewers over the years. Our commitment to the UK and Europe market is demonstrated by the huge investments we have made in recent times in movies, serials, Asian music and local programming."

The magazine will be published by Profile Pursuit and edited by Brigit Grant and will go out to Zee TV's 100,000 subscribers and be published quarterly.