Commenting on the awards, The UB Group chairman Vijay
Mallya said, "The Kingfisher Bollywood Fashion Award is yet another
step in the direction of keeping its commitment and promoting fashion
not just in India but Internationally. These awards provide a platform
for Indian designers and Indian fashion to be showcased Internationally."
Founder of the Bollywood Fashion Awards Sonia Dandona seems to be
thrilled at the line-up: "Ravishing models, stylish celebrities,
and awesome performances.It's going to be a spectacular night."
Kingfisher as a brand has been closely associated with the world of
fashion. It went international by sponsoring International Fashion
Shows of some of the known names of the Indian fashion industry such
as Ritu Beri, Rohit Bal and Tarun Tahiliani. Now Kingfisher steps
into the world of Bollywood by holding the Kingfisher Bollywood Fashion
Awards.
The aim of the event is to stimulate creativity amongst the world's most talented
fashion designers and to bring awareness to India's most remarkable
fashion industry.
Awards will be given for the best collections as well as to Indian
celebrities who display outstanding sense of individual style.
Some of the celebrities attending the show include Sanjay Dutt,
Bipasha Basu, Dino Morea, Kareena Kapoor, Urmila Matondkar, Hema
Malini, Tanisha, Jimmy Shergill, Rajesh Khanna, Shankar Mahadevan
and Chithra amongst others.
ARY digital networks will be the official channel to cover the
event. The channel will air it on 30 April and 1 May 2004.
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