| Contacted by indiantelevision.com, KS Sarma, CEO of
Prasar Bharati, which oversees the functioning of DD, said he was
not aware of the CAG letter to I&B ministry and so would not be
able to offer any comments.
Some of the programmes that benefited from arbitrary fixation of
sponsorship fee and FCT , as pointed out by CAG's latest missive
to the I&B ministry, include Good Morning India (from April
to September, 1996), Ankhon Dekhi, Dopahar Ankhon Dekhi, Captain
House, election-related programmes during January-March period in
1998 and Param Vir Chakra.
For instance, in Good Morning India's case, concessional sponsorship
fee at 50 per cent of the prescribed fee was allowed, while 600
seconds of FCT was allowed in place of the prescribed 300 seconds.
Even the country's No. 1 news channel , Aaj Tak, in its older avatar
as a news and current affairs programme on DD is a beneficiary of
inappropriate application of rate card for programmes during odd-duration,
CAG has reiterated. Loss to DD: Rs. 53.79 million.
Further, the CAG letter, dated 22 March, 2004, has stated that
DD's regional centers like Lucknow, Chennai, Kolkata, Thiruvananthapuram
and Mumbai had been pointed out for comments during audit reports
of 1998 to 2002 where the financial loss due to non-recovery of
dues is to the tune of Rs 170 million.
Thiruvananthapuram center of DD leads the pack in non-recovery
of dues (Rs 57.7 million) followed by Kolkata (Rs 35 million) and
Mumbai (Rs 32.9 million). The CAG has said that it had been pointed
out that DD centers were not exercising penal provisions --- demanding
penal interests, cancellation of accreditation of ad agencies ---
against defaulters.
Non-adherence of minimum guarantee terms resulted in loss of Rs
270 million during audit reports of 1998 to 2002. Some of the programmes
and events that benefited from DD's lapse, CAG has said, include
Superhit Muqabla (Sept 1995 to Oct 1996) and sports events like
cricket and tennis.
It may be pointed out here by indiantelevision.com that some of
the cases referred to by CAG as resulting in losses to DD are contentious
ones where the private company concerned has contested DD's claims
leading to legal proceedings.
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