Zee TV launching lifestyle mag to plea subscribers

Zee TV is launching a new lifestyle and listings magazine to tab its UK Asian subscribers. Aimed at appealing the traditional as well as the young Anglo-Asians, this lifestyle publication magazine with a listing for Zee TV, will feature interviews with well-known Asians working in various fields like fashion, entertainment, music, architecture, sport and comedy.

The launch issue, due to be out in June, will have Bollywood heartthrob Hrithik Roshan on the cover along with interviews of Chef Sanjeev Kapoor and former Miss Universe Lara Dutta. Other than that musician Nitin Sawhney and sculptor Anish Kapoor are also going to be featured on this issue which will have special column on Cricket Club of India, the musical 'Bombay Dreams' and speed dating.

Zee Network UK & Europe Chief Executive Sunil Rohra says, "We have always believed in giving the best in entertainment to our viewers over the years. Our commitment to the UK and Europe market is demonstrated by the huge investments we have made in recent times in movies, serials, Asian music and local programming".

To be published by Profile Pursuit and edited by Brigit Grant the title will go out to Zee TV's 100,000 subscribers and be published quarterly.

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