Television

Nielsen facing growing opposition regarding proposed system for New York

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/neilsen.jpg?itok=0CmmySTo

MUMBAI: Don't cut us out. That is the message that black and Hispanic groups are trying to get out to television measurement system Nielsen in New York.

From 8 April Nielsen is planning to use a new method for the big apple which is something that the minority groups are opposing.

The change involves adopting locally the so-called people meters Nielsen has used since 1986 to gather national ratings data. The people meters would replace the paper diaries Nielsen has provided to viewers in local markets since 1950, as well as set-top boxes that are not as technically sophisticated.

A report in the New York Times stated that Nielsen intends to switch New York, Chicago and Los Angeles to local people meters as part of plans to have all the 10 largest local markets using them by next year. Boston, shifted to people meters in 2002.

Leading New York lawmakers have over the past few days sent letters to Nielsen Media Research president and CEO Susan Whiting. The message is to ask Nielsen to stop undercounting minority viewers in New York City through the proposed new system. One letter reads thus "We are deeply concerned that while Nielsen Media Research has acknowledged errors in its tracking of minority viewership in New York City the company has not taken action to examine and correct its flaws. We have worked too long and too hard to try to create a diversity of voices in the media to see it all vanish due to one company's stubbornness."

Another letter stated, "If this flawed technology goes forward and minority viewers are systematically undercounted, the consequences could be severe. Programming featuring minority entertainers could lose significant audience share and be cancelled. Advertisers will no longer see a need to target their messages to minority consumers. The economic, social and cultural impact could be enormous."

Now the National Association for the Advancement of Coloured People and Congress members including Senator Hillary Rodham Clinton have lent their weight to the protests. Nielsen meanwhile has defended the move stating that the number of households sampled with African-American and Hispanic viewers would actually increase under the proposed changes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/vashindra.jpg?itok=T_mJi8bA
Zee News' Vasindra Mishra joins Network18

Vasindra Mishra has joined Network18 as a consulting editor.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/VIVO.jpg?itok=XQXuhE9b
Vivo wins IPL title rights for Rs 21.9 bn

Vivo has won the bid for IPL for 2018-2022 for Rs 21.9 billion -- which is a 554 per cent hike over the previous contract. Oppo, with Rs 14.3 bn-bid, Motorola, Xaiomi, and Intex were the other bidders.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/Network%2018.jpg?itok=6lgYmKbA
Network18 launches Amplify18 with Parekh as AGM

MUMBAI: Network18, a diversified media conglomerate, has announced the launch of Amplify18. The entertainment, lifestyle & brand amplification entity of Network18, Amplify18 will leverage the group’s pan-national television network along with the strong digital network to drive visibility,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/DD-800x800.jpg?itok=qSZkhnNA
58% watched DD English news as per 4-wk average, pubcasters' overhaul under way

MUMBAI: Even as the new Prasar Bharati CEO Shashi Vempati plans pubcasters' overhaul, Doordarshan News has reportedly beaten all private English channels, according to BARC data. Screams by star news anchors notwithstanding, English news channels hardly reach around four million in a population of...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/26/agarwal.jpg?itok=IE4iFPUe
Gaana acted on users' desire to share, says COO Prashan Agarwal

Listening to Gaana is no longer a solitary pursuit, limited to one’s headphones, car or room… with Gaana Social, users can share their music with anyone, anywhere, anytime - spreading the joy that only music can bring.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/FIFA-Story.jpg?itok=-v_bg075
U-20 & U-17 FIFA '19 bidding for host launched, Sony to telecast U-17 in seven countries

Broadcasters, OTT/VoD platforms and digital companies are looking forward to entertaining and engaging viewers by providing the best adrenalin. Sports lately is the genre which is in vogue. Leading broadcast and streaming companies are seeking out avenues and sporting event opportunities to keep...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Brooks_Meek-Anthony_Moore.jpg?itok=5ynTynEr
India among prospects to train at NBA Academy

MUMBAI: The National Basketball Association (NBA) and Basketball Australia (BA) has announced the official opening of The NBA Global Academy, an elite basketball training center at BA’s Centre of Excellence at the Australian Institute of Sport in Canberra. The NBA Global Academy will serve as the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Prannoy_Roy-Radhika_Roy.jpg?itok=U3wkYBz0
NDTV resolutions confirm re-appointment of Roys & sale of subsidiaries

MUMBAI: NDTV, in a communique to the secretary, BSE Limited, and assistant VP, Listing Department, National Stock Exchange of India, signed by the company secretary Navneet Raghuvanshi, confirmed that four special resolutions as mentioned in the Postal Ballot Notice dated 11 May, 2017, have been...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/24/Carlos-Amoros.jpg?itok=nKVSW3ay
Tripleplay to provide Atlético de Madrid stadium tech solution

MUMBAI: Tripleplay, a leader in the development of Digital Signage, IPTV and Video Streaming Solutions, has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000 capacity, Wanda Metropolitano Stadium in Madrid this July.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories