Nat Geo savours local flavour

MUMBAI: The National Geographic Channel has received 125 entries from Indian documentary producers at, the interactive website launched in January 2004 to act as an interface between the channel and producers.

The overwhelming domestic response to the international initiative launched by the NGC earlier this year, also underlines the channel's increasing tendency towards local flavour. After 2003's opus Mission Everest, the channel has this year roped in Bollywood star and martial arts exponent Akshay Kumar, to host a seven part series entitled The Seven Deadly Arts. NGC India's senior VP, content and communications Dilshad Master, insists that it is not an attempt to woo the masses to the niche infotainment channel, but acknowledges that the Kumar-anchored specials will bring in a wider viewer base.

Shot over 40 days, mostly in Manali (Himachal Pradesh) and occasionally in Mumbai, the bi-lingual (Hindi-English) TSDA has Kumar profiling each art, uncovering the myths, legends and spirituality behind each and their impact on day to day lives. The seven arts Kumar will introduce to viewers include karate and muay thai, which he practises, as well as aikido, kung fu, the Indian kalaripayattu, capoeira and taekwondo.

Master says a sequel to TSDA, another instance of localised programming, has already been planned for October - November this year, but is loath to reveal details. Leo Burnett, the agency which won a multi agency pitch to create a multi-media campaign for Everest last year, has again been engaged to formulate a similar advertising strategy for TSDA.

The series, to be telecast at 10 pm on Sundays, is aimed at the 6 to 60 demographic, asserts Master. Mission Mars, NGC India's last big series, that completes its 12 episode run this month, has already established the channel as a viewer friendly one and roping in Akshay Kumar gives NGC a 'familiar as well as credible' spokesperson, she says.

The site was launched to keep a track of the hundreds of treatments, tapes and proposals that are received by the channel each week. The only way to submit a proposal to NGC is via the website.

Latest Reads
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show Aaj ShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories