| Shot over 40 days, mostly in Manali (Himachal Pradesh)
and occasionally in Mumbai, the bi-lingual (Hindi-English) TSDA has
Kumar profiling each art, uncovering the myths, legends and spirituality
behind each and their impact on day to day lives. The seven arts Kumar
will introduce to viewers include karate and muay thai, which he practises,
as well as aikido, kung fu, the Indian kalaripayattu, capoeira and
taekwondo.
Master says a sequel to TSDA, another instance of localised programming,
has already been planned for October - November this year, but is
loath to reveal details. Leo Burnett, the agency which won a multi
agency pitch to create a multi-media campaign for Everest last year,
has again been engaged to formulate a similar advertising strategy
for TSDA.
The series, to be telecast at 10 pm on Sundays, is aimed at the 6
to 60 demographic, asserts Master. Mission Mars, NGC India's last
big series, that completes its 12 episode run this month, has already
established the channel as a viewer friendly one and roping in Akshay
Kumar gives NGC a 'familiar as well as credible' spokesperson, she
says.
The NGCIdeas.com site was launched to keep a track of the hundreds
of treatments, tapes and proposals that are received by the channel
each week. The only way to submit a proposal to NGC is via the website. |
