BBC report optimistic on digital switchover in UK

MUMBAI: It is not just the US that is moving towards a complete digital world, leaving analogue behind. The process of achieving a complete shift to a digital environment in the UK can be reached by 2010 with commitment from the government.

These are the BBC's deductions made in its statement in the Digital Switchover report published today.

The report states that the digital switchover is challenging but could be done within the government's timetable, given continued consumer enthusiasm and the right policy framework. The report has set out key recommendations that the Beeb believes are essential if the UK is to achieve switchover from analogue to digital television.

Firstly, the UK government has to make a clear commitment including establishing an appropriate regional switchover sequence.

Once this has been achieved, the BBC has proposed the creation of a dedicated and properly staffed organisation to manage the switchover programme. The UK government needs to recognise the risks of switchover for the industry and work towards underwriting the costs of any delays, the Beeb has said.

Additionally, significant investments are needed to support the marketing and communications campaigns that will be key in ensuring that the audience is able to make the transition to the fully digital world. The final part of the digital jigsaw, which has been identified in the report is the development of a viewer-friendly, non-subscription digital satellite option.

On this front, the beeb has expressed its willingness to work with other organisations as quickly as possible to begin to make a non-subscription digital satellite option a reality.

The report further noted that digital television today is available in over 54 per cent of UK homes with a significant contribution from Freeview. The BBC claimed that its investment in its digital channels and subsequent promotions has also played a pivotal role in exciting consumer interest in digital, tackling their initial confusion and assuaging their fears.

The report noted that digital television offers not simply more traditionally scheduled "linear" television channels, but also the capacity for data transmission and interactivity bringing, potentially, the benefits of e-commerce services as well as Government services delivered via electronic means. Digital television would also enable the BBC to offer licence payers it's full suite of services (TV channels, digital radio and interactivity).

The report stated that in the future the digital television receiver would become the most widespread means for consumers to access entertainment, education, news and e-commerce services as well as digital TV programmes and channels. While many households in Britain would never buy a computer digital TV offers a potentially ubiquitous, easy route to e-society services. By increasingly enhancing linear television, broadcasters have already helped to create a widespread consumer familiarity with interactive TV which e-government services should be able to build upon.

Once the UK has switched over to digital, spectrum currently used for analogue television could be freed up providing an opportunity for new, innovative multimedia services.

Latest Reads
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories