Etc Punjabi to scout for musical talents

MUMBAI: Seems like star hunts are the order of the day. So while the Hindi mass channels are gearing up to launch their versions of talent hunts, Etc Punjabi promises to launch the biggest musical talent hunt in Punjab.

Touted as one of the most popular channels in Punjab, Etc Punjabi's next mission is to scout for the next superstar of Punjabi music through its programme, Pepsi Ban Ja Stara Yaara II.

The massive two-month long exercise has already started with the channel inviting all budding singers to send in their entries along with a sample of their voice in an audio cassette.

According to ETC Punjab president Rabindra Narayan was quoted in a company release as saying, "It is our constant endeavor to discover and nurture new singing talent in Punjab and put them on the national and international stage."

According to the statement, a unique feature of the hunt is its ability to reach the maximum number of people all over Punjab. Besides calling in the entries, the channel has also made provisions for aspiring singers living in remote areas of Punjab to enter the contest by simply calling up 309 and recording their voices on the phone.

The channel will also start mobile recording van services. The vans will be traveling all over Punjab to enable people to enter the contest.

Sponsored by Pepsi and co-sponsored by Ajit, Whirpool, Music Today and Alpha TV Punjabi, the contest is based on a rigorous process of selection. Out of the thousands of entries received, 100 contestants will be screened and called for auditions.

The auditions will be held by Punjabi music director Atul Sharma at his studio in Chandigarh, says the release. Out of these 100 aspiring singers, 24 will be selected to progress to the semi final stage. These 24 will be provided extensive grooming and training by Sharma before the semi-finals.

The semis will be four mega events to be held in Bhatinda, Amritsar, Jalandhar and for the first time in the city of Jammu on 21, 24, 27 and 30 May, respectively.

Says Etc channel Punjabi vice-president, programming, Rajiee M Shinde, "For the first time an event of this stature is being held in the city of Jammu, as part of our continuing effort to cater to the huge popularity of Punjabi music even outside Punjab."

The entire process from the semi final stage onwards will be judged a set of jury, including likes of famous singers like Hans Raj Hans, Sardool Sikander and Dolly Guleria, apart from Punjab's most famous lyricist Shamsher Sandhu and music director Sharma.

The semi finals will feature performance by some of the biggest names in the business, including Mika, Malkit Singh, Jazzy B, Amrinder Gill, Rani Randeep, Pammi Bai and Sarbjit Cheema.

The grand finale will be held at Ludhiana on 4 June, where the new star of Punjabi music will be crowned and will get a chance to record an album with Music Today.

Latest Reads
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories