Television

Sony to woo youngsters with 'Yeh Meri Life Hai'

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/20/sony_0.jpg?itok=JzueAAS5

MUMBAI: Come 3 May and Sony Entertainment Television (SET) is all set to launch their third new show this year - Yeh Meri Life Hai . The show will air from Monday to Thursday from 10 pm to 10.30 pm.

SET executives announced the launch of the show in Mumbai today.

Yeh Meri Life Hai is the story of a 17-year old middle-class girl Pooja Mehta (played by Shama Sikander) belonging to a Gujarati household staying in the the suburban Mumbai's Ghatkopar.

SET executive VP Sunil Lulla said, "We are continuing to focus on the ruthless contemporary woman who achieves her goals in life by grit and not manipulation."

Sikander chipped in, "Earlier I used to stay in Thane. But now I have shifted to Andheri. I understand the trials of life and quite identify with the role." Sikander has worked in movies like Mann , Prem Aggan, Ansh and Patth. She has also done music videos with singers like Harbhajan Mann and Abhijeet.

SET executive VP, programming and response Tarun Katial offered, "Yeh Meri Life Hai is fully charged with all the ingredients to make it connect well with the viewers - a contemporary setting and the contrast between the value systems of a typically Gujarati family and the aggressive world of today's youth. With a young, peppy and relatable lead protagonist like Pooja and the depiction of her vivid life, we are also looking at giving clear alternatives to the viewers."

Produced by Sanjiv Sharma and Vipul Shah (Optimystix Entertainment India Pvt Ltd), the show will also star Manoj Joshi, Vandana Pathak, Kishore Godbole, Shital Kothari, Tanaaz Currim, Nikhil Yadav, Ajay Arya, Amit Jain, Simple Kaul, Salil Acharya and Smriti Joshi. While Gursheel Walia is the creative head of the show, Sanjay Khanna and Apoorva Acharya will weild the megaphone.

What is puzzling is that all the shows on SET which have followed Jassi Jaissi Koi Nahin, Kkoi Dil Mein Hain, Saaksshi, Kkuch Kehna Hai Mujhko and now Yeh Meri Life Hai have propagated the same theory that a woman has more to her than her beauty, husband and kids. The entire marketing campaign is triggered on the same sentiment, that is, aspirations, creativity and financial independence is not the domain of man solely.

Dasgupta offered, "In India, there are more middle class homes than the rich ones. Today, its' said 'India is shining'. This is happening because women have become aspirational."

According to Lulla, the show has been launched, based on an insight which reveals that the women belonging to the 18-34 age group in India dare to dream, are hardworking and not dumb and want to achieve something in life in addition to being a good wife and mother.

SET might succeed in getting the spill over audience from Jassi Jaissi Koi Nahin. But the million dollar question is: Can they succeed in shifting the eyeballs from their arch rival Star Plus' top show in the same time band - Kahaani Ghar Ghar Kii?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories