MTV Intl announces 11 new shows

MUMBAI: MTV's international unit today unveiled a series of 11 new programmes, including a global version of its U.S. dating showDismissed.

This happens to be the maiden series-announcement after the MTV Network International's reorganisation in last July, informs a press release.

A division of U.S. media conglomerate Viacom Inc., MTV Networks International manages and operates 42 MTV channels that reach more than 400 million households. It also runs 30 Nickelodeon channels and 13 VH1 channels, among others.

By designing a single show that can be used in multiple markets, MTV International can save on development costs and leverage ad sales, though it says that it is not considering its channels to air any of the shows. 

"It's a matter of getting more bang for our buck," said, MTV International Network president of creative and chief executive of the network's European unit Brent Hansen.

"Reinventing the wheel several times over across the world just isn't cost-effective. And if we can get the ratings, it will help us to continue growth in ad sales." he further added.

The 12-episode Globally Dismissed dating show will bring romance-seeking individuals from 27 countries to the Dominican Republic to compete for a mate.

The U.S. MTV series Cribs will also get a global extract with yet to-be-announced international celebrities showing off their homes to MTV's camera crews.

there is also Breaking Point,, a reality show that records three bands as they release their first singles and seek a record deal. Other than this there is Blag!, which takes a sneak look at crashing film premieres and rock star parties.

Dirty Sanchez, from MTV UK and Ireland, will put the madcap exploits of four Welshmen into the workplace, as they serve stints at a hairdressing salon and a construction site in the show called Dirty Sanchez 2: Job for the Boyos.

Three of the five series are scheduled to premiere in May, Globally Dismissed is slated for July and the Cribs premiere has not yet been set. Some the programmes will be produced internally and others by independent companies.

Another six shows have been given approval to develop pilot episodes, including the animated Happy Tree Friends, about a hapless gang of creatures talking in their own language, the comedy game show, Dude, Where's My Movie Quiz? and Meet & Eat, which gives fans a chance to cook for their music idols.

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