Fashion is in the air: Red FM's 'Asli Fashion Fiesta'

MUMBAI: 93.5 Red FM brings Asli Fashion Fiesta in association with Lakme India Fashion Week.

The partnership comes through an exclusive tie up between Red FM and Lakme India Fashion Week 2004 (LIFW 2004). Red FM is the official radio partner of the much awaited LIFW 2004 that starts from 27 April, an official release says.

Asli Fashion Fiesta will bring its listeners fashion related tips from the renowned icons of Indian fashion industry, thus helping them to enhance their sense of style.

There will be interviews and other programs involving popular models, designers, make-up professionals and others from the Indian fashion industry. They will speak about style and give tips on looking good, the release added.

Khoobsoorat hai tu will have a celebrity offering personal advice to the listeners on how to feel beautiful and smart by emphasizing on their style statement. They talk about what is in vogue and what is outdated, what is to be worn in the daylight or in the disco light, what is hip today and such other things.

In and Out in Fashion has celebrities talking about what is to be worn to look trendy.

In another segment, radio jockeys will interview models and designers and the best of answers will be telecast in fragments.

Commenting on the programming, Red FM executive producer Vehrnon Ibrahim says, "Fashion can be fun for everyone. We want to demystify fashion for our listeners. The tie up with LIFW brings an add-on to each other's image and positioning. Our programming essentially brings the listener's tips and tricks which they can use everyday."

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