AOL to get broadband tennis content from ATP

MUMBAI: Association of Tennis Professions (ATP), the governing body of men's tennis circuit, has announced an alliance with America Online in the US.


As per the agreement, ATP will provide specially produced video, audio and editorial content from about 25 ATP tournaments to AOL for broadband members in the US at no additional cost. Also, a portion of the content will be made available cost-free to AOL's dial-up members.

ATP president Chris Clouser was quoted in a company release saying, "We are pleased to have secured a relationship with a company like AOL, which has established itself as the global leader in online services as well as in innovative sports programming."

"AOL offers a large membership base who would be interested in our content. This new agreement will bring tennis fans closer to ATP players than ever before through unique programming and content."

The multimedia content to be provided will include a video highlight package. This will consist of upto three minutes of match highlights for 20 ATP tournaments, press conferences, and other non-match related video content;

Another sectionTennis Timeouts consists of interviews between host Roy Firestone and top ATP players.

The agreement further gives AOL the official ISP status for the Tennis Masters Cup tournament's US broadcast. This happens to be the last tournament of the season.

AOL News and Sports senior VP Carlos Silva added, "The ATPs content is a great fit for our members and helps to extend AOLs broadband leadership in multimedia sports offerings available online. With our diverse and rich programming, AOL Sports has become a premier broadband destination for sports and entertainment fans."

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