MTV, Nick join One Alliance platform

MUMBAI: MTV Networks India today announced a tie-up with The One Alliance for distributing MTV, India's leading music and youth channel and Nickelodeon, the children's channel. Each channel, already encrypted, would be made available for a price of Rs 3 to subscribers.

The agreement was signed today by MTV Networks India MD Alex Kuruvilla; Set India CEO Kunal Dasgupta and Discovery Communications India MD Deepak Shourie. The deal ends almost a year of speculation on an alliance between the two. There has been talk in the industry for several months about which platform MTV may choose to associate with and a music channel and a kids' channel that One Alliance would try to bring into its kitty.

"This strategic alliance further strengthens The One Alliance's position as the leading bouquet," said Dasgupta.

According to MTV Networks India Vice President-Network Development, South Asia Sanjev Hiremath, the talks with the One Alliance were in progress for a long time, but the environment to clinch the deal became favourable only now.

The addition of MTV and Nickelodeon complements the diverse mix of programming choices offered by The One Alliance bouquet, which currently comprises eight channels - Set, Max, AXN, HBO, Discovery, Animal Planet, NDTV India and NDTV 24x7.

The One Alliance president Shantonu Aditya says,"We are very proud to be associated with the best of channels. With the addition of MTV and Nick, the bouquet is now complete."

"The One Alliance has proved to be the best distribution platform in the country and we believe that the reach of MTV and Nickelodeon will increase tremendously after joining the Alliance. MTV Networks India is proud to announce this partnership with The One Alliance," said Kuruvilla.

"The music and children's programming will strengthen the offerings of The One Alliance", said Shourie.

Last year, The One Alliance added movie channel HBO and the Prannoy Roy promoted news channels - NDTV India and NDTV 24x7 to its bouquet.

Latest Reads
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories