| "This strategic alliance further strengthens The
One Alliance's position as the leading bouquet," said Dasgupta.
According to MTV Networks India Vice President-Network Development,
South Asia Sanjev Hiremath, the talks with the One Alliance were
in progress for a long time, but the environment to clinch the deal
became favourable only now.
The addition of MTV and Nickelodeon complements the diverse mix
of programming choices offered by The One Alliance bouquet, which
currently comprises eight channels - Set, Max, AXN, HBO, Discovery,
Animal Planet, NDTV India and NDTV 24x7.
The One Alliance president Shantonu Aditya says,"We are very
proud to be associated with the best of channels. With the addition
of MTV and Nick, the bouquet is now complete."
"The One Alliance has proved to be the best distribution platform
in the country and we believe that the reach of MTV and Nickelodeon
will increase tremendously after joining the Alliance. MTV Networks
India is proud to announce this partnership with The One Alliance,"
said Kuruvilla.
"The music and children's programming will strengthen the
offerings of The One Alliance", said Shourie.
Last year, The One Alliance added movie channel HBO and the Prannoy
Roy promoted news channels - NDTV India and NDTV 24x7 to its bouquet.
See related stories -
One Alliance hikes subscription
rates to Rs 55
HBO defects from Zee,
joins Sony platform
|
