NDTV India close on Aaj Tak's heels

MUMBAI: The leader is being given a run for its money. With the 14th general elections already underway, news channels have reached the last lap in the race to be first among rivals for those crucial eyeballs. Hindi news channel leader Aaj Tak already has Prannoy Roy's NDTV India snapping at its heels.

According to Tam data for the period 22 February to 20 March, NDTV India's reach was 58.8 per cent as compared to Aaj Tak's 62.1 per cent. However, surprisingly, when the reach of all Hindi news channels collectively took a dive in the period 21 March to 10 April, NDTV India's reach at 57 per cent overtook Aaj Tak by 0.11 per cent in the 15+ C&S Hindi speaking market.

However, on the channel share front, Aaj Tak continues to rule the roost. While Aaj Tak stood tall with 33.3 per cent channel share for the period 22 February to 20 March, NDTV India was holding its ground with 18.2 per cent in the 15+ C&S Hindi speaking market. Interestingly, from the period 21 March to 10 April, while NDTV India's channel share rose to 19 per cent, Aaj Tak's dropped to 31.4 per cent. With almost 19 per cent channel share within Hindi News genre among 15+ C&S homes, NDTV India has clinched a clear number two slot within less than a year of its launch.

On the other hand, Star News' channel share picked up from 16 per cent (22 February to 20 March) to 16.5 per cent (21 March to 10 April). Zee News and DD News' share too increased from 12.6 per cent to 12.7 per cent and 10.6 per cent to 10.7 per cent respectively in the above-said period. Sahara Samay too had reasons to cheer as its share rose from 9.2 per cent to 9.8 per cent.

For NDTV India, the evening prime time seems to be the key as the channel garnered more than 20 per cent channel share of this slot within Hindi news genre among15+ in C&S homes for the period 21 March to 10 April.


Though it will take some time to match the towering heights that Aaj Tak has reached, the rise of NDTV India is commendable.



Latest Reads
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting
Andrew Marshall joins HOOQ as general counsel

MUMBAI: HOOQ, Asia’s first video-on-demand service, has appointed Andrew Marshall as the new general counsel. Marshall, who will be  based out of the company’s headquarters in Singapore, will bring his legal and regulatory expertise to the streaming platform.

Television TV Channels People
Sony Yay to launch English audio feeds

MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil, Telugu, Bengali and Malayalam, Sony Yay is set to add another feather to its cap by soon launching English audio feeds....

Television TV Channels Viewership
Formula 1 launches OTT platform with two subscription models

Formula 1 (F1), one of the world's most prized sporting properties, launched its over the top (OTT) service F1 TV last month. The platform comes with two service models - F1 TV Pro (Live) and F1 TV Access (non-live) - at different price points.

Television TV Channels Sports
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories