Television

Aaj Tak's 'Chunavi Qawwali' adds flavour to Elections 2004

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MUMBAI: All news channels, be it Star News, NDTV, Aaj Tak, Sahara Samay or even Zee News are looking at making political sattires in the light of the upcoming elections. But Aaj Tak has gone a step ahead and is all set to grab maximum eyeballs this elections. The news channel has come up with a path-breaking programme to add a unique colour to its election coverage with Chunavi Qawwali.

From 12 April, Aaj Tak started televising a colourful and musical show that takes an unconventional look at the elections. The show aims at capturing the essence of the great electoral battle through rhyme and repartee, rather than the regular fare of reports, interviews and analysis.

Running Monday through Friday at 10:30 pm, this is the first time that qawaali has been used to communicate the various election agendas, claims and counter claims of political parties.

Aaj Tak endeavors to deliver contemporary issues pertaining to the general elections to its viewers in a form that has in the past been used for themes such as romance, religious devotion and at times social messages. This style of programming gets across complicated and confusing agendas of politicians to the electorate in a simple and humorous manner.

Chunavi Qawwali demonstrates the various charges levied by the leading political parties against each other in the form of parodies. The qawwali comprises two teams representing two major political groups, parties or individual led factions. It is set in a royal and elegant location and with participants dressed in an apt manner and this adds to the strong humorous element in the show. The qawaali has both teams fighting it out amongst themselves to create a favorable opinion and support. What the programme actually does is to bring out the truth and behind-the-scene elements pertaining to the various issues. Chunavi Qawwali enables Aaj Tak to portray the various angles to the issues that is generally not possible in normal news bulletins.

Chunaavi Qawalli is another testimony to Aaj Tak's efforts at adding greater value to its viewing experience and it is through the use of such innovative formats that viewers will be treated to a complete election news experience, which will cover all aspects.

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