Television

For radio broadcasters, a day to fool listeners

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/21/Radio%20Broadcaster.jpg?itok=TDzDOJmo

MUMBAI: Who says it's all about cut throat competition and politics among rivals!

In a first of sorts, on April Fool's Day, radio broadcasters Win 94.6 FM and Go 92.5 FM jointly delighted Mumbai with a spontaneous gag.

'Kabhi Win Kabhi Go... Its all about loving your listeners,' happened within minutes and without any pre planning. Go 92.5 FM and Win 94.6, both known for their fun-loving nature and being buddies with their listeners, took good matured pot-shots at each other during the morning show, thus changing the way FM programming is treated, and set set a refreshingly new precedent for the days to come.

Jaggu and Tarana - Go's awesome twosome

Go's breakfast show hosts, Tarana and Jaggu kicked it off by telling their listeners that Jaggu was doing the rounds of all the radio stations, Radio Mirchi, City, Red and Win with a cake of solidarity to promote peace and brotherhood among all radio station. They also claimed that upon reaching Win, Jaggu was shooed away by Malishka. On hearing this, Win quickly put a fake Jaggu on-air to talk about how the hospitality at Win was excellent, and to say that Win itself was a fantastic radio station.

Now Win, as part of its April Fools Day plan, had changed their RJs, but retained their names - so it was Divya who was doing Malishka's show. Go heard all of this as well as "Jaggu" eating his cake at the Win studio and pulled his leg on-air about how the Malishka that he thought was really "Hot," was not Malishka at all.

Go's Vishnu Athreya said, "We originally thought of sending Jaggu dressed as a 'dove' to all the radio stations promoting peace and brotherhood. But then because of his bad back we restricted it to a joke. We did approach other radio stations to indulge in this joke, but apart from Win no one else found it funny. Malishka reacted immediately and that is the beauty of Radio! We have noticed in the past that Win has had the same kind of sensibilities as us when it comes to such ideas. At some point we should stop taking ourselves seriously and have fun with the listeners, because it's all about entertaining them."

Win programming manager Sarina D'mello said, "This morning was Radio at its best yet. Both stations have that 'guy next door' feel for their listeners, but also have that wicked streak. So when Go began their pot-shots at us, we started salivating with the various options of getting back. It turned out great, and the public loved it. That's really the way it should be, the stations have always been friends and I see no reason why it shouldn't reflect in programming. Great radio stations are foot loose and fancy free, just like us."

Athreya added, "Who knows next April Fool's day, Malishka might be doing Tarana's Show and Jaggu, Divya's." On the other hand, Red FM got Delhi junta literally jumping early in the morning as it pulled a prank on Delhiites on April Fools Day.

In Good Morning Dilli, RJs Vijay and Safia informed the city at large that at 9:35 am on 1 April, Mars, the Moon and the Earth will be in a never-before planetary alignment because of which the gravitational pull on Earth will drop by 40 per cent for around 25 seconds. People who attempt to jump in the specific time-window will be able to jump much higher than they could previously. People were warned that this can only be experienced on the road / ground.

This prank saw the city jumping and callers calling in to Red FM studios to confirm correct timing of planetary alignment when they ought to jump, whether they could set records highest jump, so on and so forth.

The station also packed the day with innovative programming, contests - none of which were 'Asli' (real). Yet another prank, which caught many Delhiites by surprise, was an 'Un-reality' show - Sweety Bansal ki Shaadi kisse.

An extremely rich industrialists' daughter - Sweety Bansal decided to take Red FM's help to find the man of her dreams who would value her for herself and not for her father's money. Red helped her by taking potential suitors as callers as well Red's outdoor reporters asking prospects what they would do to marry "Sweety"?

Commenting on the April Fools Day initiative Red FM COO Nishchint Chawla said, "Red FM had 'Asli' masti with its loving fans by doing things which were everything but asli."

Innovation sure seems to be the buzz word here!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Epic_Channel.jpg?itok=cxozdoeN
GUEST COLUMN: From Juggle To Juggernaut: Localising content for India

There is an unassailable advantage in being the first to do something - there is so much to do that one is spoilt for choices. Opportunities lie aplenty and the emotional response is that of a kid at a candy store. All of us, in the local factual entertainment space, are that kid staring at a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/genres800.jpg?itok=O7zmL3ru
Colors Infinity, Comedy Central gain highest OTS in genres: Chrome DM

MUMBAI: With growth of 2.22 per cent, the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics & Media. In this category, Colors Infinity gained the highest OTS with 47.7 per cent and Comedy Central was the second most benefitted...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/discovery.jpg?itok=1Yn6OGCG
Discovery uncovers true stories of reality-based movies

Discovery Channel is launching a new series Real story of… which will premiere on 26 November and will air every Sunday at 10 pm. The series uncovers true stories behind some of the Oscar-nominated movies of recent years to separate fact from fiction.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/trolls_0.jpg?itok=1LRXaRxI
Star Movies brings Trolls to Indian Television Screens for the first time ever!

Staying true to the promise of being the destination for Hollywood Blockbusters, Star Movies brings to the Indian Television audiences, a fan favourite film Trolls. Directed byMike Mitchell and Walt Dohrn, Trolls stars the likes of Justin Timberlake, Anna Kendrick, Zooey Deschanel, Kunal Nayyar...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/KVL_Narayan_Rao.jpg?itok=prpf8_-w
Obit: In memory of KVL Narayan Rao

NDTV CEO KVL Narayan Rao had been battling cancer grittily for at least a couple of years. And, at times, it looked like he was on the verge of conquering it, of getting the life-threatening ailment out of his system. But this morning his body, which had been ravaged and weakened by various...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/rep.jpg?itok=7fR5acpM
The rise and fall of English news’ TV viewership

NEW DELHI: Tongues have been wagging in the industry that the English news genre viewership levels and ratings have not only been yo-yoing but also declining. From a high of an average weekly viewership of 3788 (‘000) impressions in the Broadcast Audience Research Council (BARC) data from week 27-...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/ira.jpg?itok=S8B6YYvd
PIB’s Ira Joshi new DG of Doordarshan News

Doordarshan News has appointed senior Indian Information Service officer Ira Joshi as director general (DG).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/gangster_0.jpg?itok=gZdZccoA
Chill like a gangster every weekend

MUMBAI: Gangsters. They’re an evil, uncouth, unlawful lot, causing a real menace to the society. That, usually, is our outlook towards gangsters and in most parts is true. What we don’t focus on though, is the backstory that pushed them into becoming the way they are. What made Gangsters… ‘...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Sudhanshu_Vats800.jpg?itok=XYfmsuG8
Our work culture fosters leaders: Viacom18's Sudhanshu Vats

Over the last decade, Viacom18 has broken new ground in myriad ways. The company has grown to 44 channels and five lines of business from a three-channel operation back in November 2007.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories