Television

Aaj Tak readies on-air campaign to urge people to vote

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/28/Untitled-1_10.jpg?itok=tFWrywR_

MUMBAI: After the blitzkrieg, comes the angle of social responsibility. May be, President APJ Abdul Kalam's message on pubcaster Doordarshan too acted as a catalyst as news channels have jumped onto the bandwagon of tickling the conscious of the hoi-polloi to arouse them to the importance of voting and elections.

With the first phase of polling for the general elections 2004, which would ultimately result in the election of 543-members to the Lok Sabha (the Lower House of Parliament) slated to start off tomorrow, Aaj Tak has uneiled multi-part social advertising campaign exhorting the electorate to cast their votes.

While Star News says it is already airing such social service messages in association with an English language newspaper, Aaj Tak's feels that the latest initiative is to not only provide the latest and best of news coverage to its viewers, but also be front-runner when it comes to the needs of the society and the nation, at large.

The on-air communication is targeted at the people at large along with a special emphasis on encouraging the youth of the country to exercise their franchise.

The communication includes a series of short celebrity films christened Mera Vote Anmol featuring youth icons like Jassi, Jaaved Jaaferi, John Abraham, etc. These films are based on the celebritys own inimitable style and urge the viewers to caste their vote in the interest of the country.

In addition, Aaj Tak has also prepared another film inspired by the freedom struggle, which encourages youth voting. This film takes inspiration from the sacrifices by the youth during the independence struggle. Using that setting, it communicates a poignant message that all that the country asks for from the youth of India is not self-sacrifice but participation in its destiny through an invaluable vote. Shot with that background and armed with a moving script, the film seeks to make the youth stand up and take notice.

Also as a part of the same initiative, there is a set of three more films that highlight the complacency and indifference of the common man towards the voting process. Using stereotypes of common people, the film explores regular excuses for absenteeism at polling booths such as Election Day being a holiday etc. to communicate the message that its the responsibility of the citizens of the nation to vote and thus ensure its progress. The film is woven around the motto of Aapka Desh, Aapka Vote, Aapka Channel, Aapka Faisla.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/news.jpg?itok=U8axkKyv
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/zmat.jpg?itok=1WsUWFIY
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/GEC_most.jpg?itok=UF4nHin8
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ottv_1.jpg?itok=8U2Bt7rB
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ranjana.jpg?itok=gQ7qNPBm
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, Indiantelevision.com has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/satymev.jpg?itok=MBG_4h--
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories