Aaj Tak readies on-air campaign to urge people to vote

MUMBAI: After the blitzkrieg, comes the angle of social responsibility. May be, President APJ Abdul Kalam's message on pubcaster Doordarshan too acted as a catalyst as news channels have jumped onto the bandwagon of tickling the conscious of the hoi-polloi to arouse them to the importance of voting and elections.

With the first phase of polling for the general elections 2004, which would ultimately result in the election of 543-members to the Lok Sabha (the Lower House of Parliament) slated to start off tomorrow, Aaj Tak has uneiled multi-part social advertising campaign exhorting the electorate to cast their votes.

While Star News says it is already airing such social service messages in association with an English language newspaper, Aaj Tak's feels that the latest initiative is to not only provide the latest and best of news coverage to its viewers, but also be front-runner when it comes to the needs of the society and the nation, at large.

The on-air communication is targeted at the people at large along with a special emphasis on encouraging the youth of the country to exercise their franchise.

The communication includes a series of short celebrity films christened Mera Vote Anmol featuring youth icons like Jassi, Jaaved Jaaferi, John Abraham, etc. These films are based on the celebritys own inimitable style and urge the viewers to caste their vote in the interest of the country.

In addition, Aaj Tak has also prepared another film inspired by the freedom struggle, which encourages youth voting. This film takes inspiration from the sacrifices by the youth during the independence struggle. Using that setting, it communicates a poignant message that all that the country asks for from the youth of India is not self-sacrifice but participation in its destiny through an invaluable vote. Shot with that background and armed with a moving script, the film seeks to make the youth stand up and take notice.

Also as a part of the same initiative, there is a set of three more films that highlight the complacency and indifference of the common man towards the voting process. Using stereotypes of common people, the film explores regular excuses for absenteeism at polling booths such as Election Day being a holiday etc. to communicate the message that its the responsibility of the citizens of the nation to vote and thus ensure its progress. The film is woven around the motto of Aapka Desh, Aapka Vote, Aapka Channel, Aapka Faisla.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories