Television

CNBC adds to Hindi offerings with 'Aaj Ka Karobar'

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MUMBAI: CNBC's endeavour to pepper its programming with Hindi shows has borne another fruit - Aaj Ka Karobar. CNBC-TV18, India's only business channel will debut its new show on 19 April at 6:00 pm. This hour-long news show will gauge the mood of the political and economic environment, customise and condition the content to ensure that the viewer can use the news, and profit from it.

Anchored by new addition to the CNBC family, Sanjay Pugalia and Gaurika Chaudhari, the show will cover all the big stories of the day and bring expert views and foresights in the world of business. It will provide an in-depth analysis and perspectives on all issues of concern to the average Indian. The show will extensively cover issues pertaining to personal finance, to be presented by Vivek Law, and also provide an in-depth coverage of stock markets, health, entertainment, commodities et al, says the company release..

Keeping in mind the growing number of retail investors across the country, a Your Stock segement will also feature on Aaj Ka Karobar so as to promote the level of interactivity on the show. Investors will also be encouraged to call in or post in their queries on stock markets and other investments.

CNBC- TV 18 VP sales and marketing B Saikumar says,"Aaj Ka Karobar will give the business consumers across the country a realistic, accurate and insightful picture of the world of business, so that the viewer can use the news to his or her advantage and make the right decisions. This, we believe is a 'can't miss' show, conceptualized for our Hindi lingual viewers and yet another endeavour by the channel to reach viewers beyond the top 10 cities.

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