Zee Music gets jiggy with 'Aaja Naachle'

MUMBAI: 'Get wet and down right funky' that's Zee Music's idea of fun. Starting this Sunday, Zee's music channel will host music concerts at Water Kingdom, Essel World, in Mumbai. 

To be held for eight weeks, the concerts will be aired on the channel from 24 April as one and half hour specials.

Building up the brand line 'Sound of India', each show has a region specific theme. Jumpstarting with the Marathi pop music gang that includes the likes of Vaishali Samant, Shaswati, Avdoot Gupte, it will also feature bands including Bombay Viking.

With the Indo-Pak friendship getting a lot of hype at the Zee Cine Awards, the channel has flown a few senior Pakistani artistes to India for a concert.

"We aim to give a platform for budding music talents in India. So, each of the show will feature two or three senior artists who will ready the stage for a few talented new comers. We have specially hosted the events at Water Kingdom, since we wanted to give something special to our Water Kingdom patrons as it is the sixth anniversary of the theme water park, " said Zee Cinema and Zee Music business head Yogesh Radhakrishnan.

Speaking about the special invitees of the event, the Pakistani artists, Radhakrishnan said, "Artists from Pakistan have been talking about performing in India for quite some time now. So when we were planning the event, we decided to go for them"

While the sister concern etc has built up quite a loyal fan following with similar kind of concert programmingNaach meri jaan, Zee Music attempts to build interactivity. The channel also hopes to build up its audience base. "During the airing of etc's live shows, we realised that the events were giving us high ratings. So we decided to do something similar for Zee Music. Being a music channel, interactivity is something that you need to build up on," Radhakrishnan said.

The channel will also be organising few local contests. Radhakrishnan further informed that many interactive shows and programming initiatives are in the pipeline.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories