Padmalaya Telefilms gets a new CMD

MUMBAI: Adiseshagiri Rao, one of the founder members of Padmalaya Telefilms, has officially taken over as chairman-cum-managing director of the company after the resignation of GSR Krishna Murthy.

The appointment was made official yesterday at the Subhash Chandra-promoted Zee Telefilms' annual board meeting. Padmalaya is now majority-controlled by Zee Telefilms after Chandra bought into the Southern organisation few years back.

Speaking to, Rao stated that this year Padmalaya Telefilms would be expecting a turnover of Rs 1,400 million, which would mean an anticipated jump of Rs 300 million. He also stated that the company would be moving on to the digital cinema platform also soon.

Incidentally, Murthy, who resigned with effect from 2 February 2004, is the brother of Rao.

On the feature film front, Padmalaya has its hands full with about eight films. Three of them are in Hindi and the rest being in regional languages.

With regards Padmalaya Telefilms Ltd. having bagged orders worth over $24 million from three global animation majors, Rao confirmed the development, but added that only a memorandum of understanding (MOU) has been signed till date with an Italian company.

"The formal contract will come through next month," he added. One of the business deals involves Italy-based Mondo TV, which will be involved in all the pre and post production work for the television series that will cater to the western market. The series is estimated to be a total of 104 episodes.

Latest Reads
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs
Hindi GEC most benefited genre in Chrome DM week 49

With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media. In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less...

Television TV Channels Viewership
Challenge of crafting characters in Indian animation

For most animation producers and distributors, the art of creating content strategy and research is what’s keeping them up at night. But a few of them say that a formulaic approach should be rejected in this category.

Television TV Channels Kids
Ranjana Mangla joins Star Sports as VP - emerging sports

Ranjana Mangla has joined Star Sports as vice president - emerging sports, has learnt. Ranjana, who took charge of her new role on Monday, was the national revenue head of India Today TV in her last gig.

Television TV Channels Sports
Watch the World Television Premiere of Satyameva Jayate on 15th December only on Zee Cinema

We all have seen corruption and apathy in the government and police force etc.

Television TV Channels Movie Channels
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories