Prasar Bharati chief urges DD channels to innovate

MUMBAI: Prasar Bharati chief executive K.S. Sarma has asked the pubcaster's regional channels to come up with innovative concepts. Speaking at the inauguration of DD Sahyadri's third Navratna awards in Mumbai on 14 April, Sarma praised DD Mumbai's initiative around the awards, urging other kendra's to institute regional awards too. 

DD's Sahyadri Navaratna Awards recognise the efforts of Maharashtra-originating individuals in nine spheres, right from singing to business to dance etc.

In his speech, Sarma appreciated the efforts of DD Sahyadri director Mukesh Sharma in conceiving and making the Navratna Awards a success. (DD Sahyadri and had jointly worked on the first Sahyadri awards).

"Mumbai Dordarshan has been unique in organising such an event. Other channels from the Prasar Bharati bouquet should also try their hand at doing something like this", he said.

One of the 25 regional channels of Prasar Bharati, DD Sahyadri is the only one with no free slot in its 18 hours per day schedule, he pointed out. 

Sarma admitted that commercial pressures were increasingly impacting the pubcaster, but it was standing firm in its basic mandate of being a public service. 

Said he:"Although Prasar Bharati is getting commercialised to survive, we will always have the public's benefit at the back of our mind as the first priority. We will provide the advertisers subsidised rates for their ad space".

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories