ESS renews deal for Wimbledon tennis

MUMBAI: ESPN Star Sports (ESS) has renewed a deal for one of its key tennis properties - Wimbledon.


ESS has renewed the rights for another five years. Besides Wimbledon, ESS also airs the Australian and US Open tennis tournaments. Ten Sports has The French Open. Last year, over 167 million homes enjoyed the sight of Swiss Roger Federer winning Wimbledon on ESS. In addition, ESS claims that its overall tennis coverage was able to attract an extra 50 million viewers.

In people-metered markets, Wimbledon claims to be attracting up to five times more affluent, senior professionals than all programs on other cable news channels in Asia. In fact, an average Wimbledon match rates at least twice that of competitive top programmes on other cable channels, says an official release.

ESS MD Rik Dovey was quoted in the release saying, "Wimbledon remains the most widely watched tennis tournament in the world .The key to this acquisition was the fact that the rights holders recognise that we have the best distribution of any sports network in Asia . Year after year, through our first-class production values and support programming, we have dramatically improved the presentation of Wimbledon and enhanced viewer appreciation for the event as well as the sport as a whole."

Wimbledon director of television John Rowlinson added that ESS' proven ability to value-add to sport properties was a deciding factor in the award of the multi-year rights to the company. "We appreciate, in particular, how well they have promoted the tournament in the past, and the way in which their distribution network has grown in strength, particularly in China."

This year, Wimbledon will be held from 21 June - 4 July and will air live on Star Sports as usual.

Latest Reads
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories