ESS renews deal for Wimbledon tennis

MUMBAI: ESPN Star Sports (ESS) has renewed a deal for one of its key tennis properties - Wimbledon.


ESS has renewed the rights for another five years. Besides Wimbledon, ESS also airs the Australian and US Open tennis tournaments. Ten Sports has The French Open. Last year, over 167 million homes enjoyed the sight of Swiss Roger Federer winning Wimbledon on ESS. In addition, ESS claims that its overall tennis coverage was able to attract an extra 50 million viewers.

In people-metered markets, Wimbledon claims to be attracting up to five times more affluent, senior professionals than all programs on other cable news channels in Asia. In fact, an average Wimbledon match rates at least twice that of competitive top programmes on other cable channels, says an official release.

ESS MD Rik Dovey was quoted in the release saying, "Wimbledon remains the most widely watched tennis tournament in the world .The key to this acquisition was the fact that the rights holders recognise that we have the best distribution of any sports network in Asia . Year after year, through our first-class production values and support programming, we have dramatically improved the presentation of Wimbledon and enhanced viewer appreciation for the event as well as the sport as a whole."

Wimbledon director of television John Rowlinson added that ESS' proven ability to value-add to sport properties was a deciding factor in the award of the multi-year rights to the company. "We appreciate, in particular, how well they have promoted the tournament in the past, and the way in which their distribution network has grown in strength, particularly in China."

This year, Wimbledon will be held from 21 June - 4 July and will air live on Star Sports as usual.

Latest Reads
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports
Get ready to Kick- start this summer with revelry!

Haven’t we secretly wished we had superpowers or a friend who is a superhero? A friend with whom we could take on all the wrong doers of the society? Look no more…Sony YAY! is bringing this dream to fruition this summer! Introducing the boy next door, a champion, a friend, a hero…the channel...

Television TV Channels Kids
ZMCL appoints Purushottam Vaishnava as editor-in-chief, business head of cluster-1 channels

MUMBAI: Purushottam Vaishnava has been appointed as editor-in-chief and business head for cluster-1 of channels of Zee Media Corporation.

Television TV Channels News Broadcasting
RepublicWorld delivers a smashing performance on its video watch time and all its digital assets for the Karnataka Elections 2018 counting day

RepublicWorld, India’s No.1 English news channel, has set a new benchmark for its digital assets on counting day of the Karnataka Elections 2018.

Television TV Channels News Broadcasting
Star Sports 1 Hindi back in lead as Zee Telugu enters across genres list

BENGALURU: IPL 11 broadcasting Hindi Sports channel Star Sports 1 Hindi regained apex position in Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre NCCS all India (U+R): 2+ individuals in week 19: Saturday, 5 May 2018 to Friday, 11 May 2018.

Television TV Channels Viewership
Jio partners Screenz for interactive TV solution

MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital, Jio has announced a partnership with Screenz to launch Jio Screenz.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories