TV business looking up: MIPTV/MILIA


MUMBAI: Business should be soon booming on television. During the Mipcom '04 MIPTV/MILIA, which took place 29 March - 2 April '04 in Cannes, it was noted that television and interactive content industries were showing signs of recovery.

With strong overall attendance figures and a significant rise in the number of programme buyers at the markets, Mipcom '03 indicated that there is a renewed feeling of confidence, which had heralded an upswing in deal-making.

According to the MIPTV/MILIA final figures the number of participants had hit 11,110, compared to 10,186 at Mipcom last October. 3,831 companies were represented in Cannes, up from 2,741 at MIPCOM. At 2,882, the number of programme buyers at MIPTV rose by 23.96 per cent compared to MIPTV 2003.

For the first time, in Mipcom 2004 MIPTV and MILIA were brought together in the same place and on the same dates. It is a reflection of the increasing convergence between traditional television broadcasters/producers and mobile telephony specialists, interactive content providers and broadband distributors, says a company release.

A packed Milia hall, Milia conferences and the success of the 'New TV Briefings' programme that was dedicated to interactive formats, underlined the strong demand for on-going discussions between the television and interactive sectors.

Opening keynote speech at Miptv/Milia given by BBC director of television Jana Bennett focussed on the future of interactive television. Other keynotes included Sony Pictures Digital Networks executive VP Patrick Kennedy, News Corp senior VP content and marketing Lucy Hood, and Neoteny founder and CEO Joichi Ito.

Even the two-day documentary screenings Mipdoc, which precede Miptv/Milia, was particularly active. 366 companies were represented at the screenings, compared to 253 this time last year.

Of the 1,031 programmes available for screening, 580 were making their first appearance at Mipdoc. The number of international buyers jumped to 350 from 217 companies - a marked increase on last year's 296 acquisition executives from 173 companies. The number of programmes screened rose to 8,857 from 7,420 this time last year, reflecting renewed interest in factual programming, adds the release.

On 31 March, designated China Day at MIPTV, the spotlight focussed on the largest ever Chinese television delegation (over 250 executives) to attend an international market.

Co-hosted by China's SARFT (State administration for radio, film and television) and in the presence of SARFT vice minister Hu Zhanfan, China Day included two heavyweight conferences. 'Window on the Chinese Market' gave leading Chinese television executives the chance to provide conference attendees with an overview of recent market developments in China. 'Programming, Co-Production and Producers in China' allowed international television experts to share their experiences of doing business with the Chinese.

At the conference, Hallmark Entertainment chairman and internationally-respected producer Robert Halmi Sr receive the rare French cultural medal, 'Chevalier dans l'Ordre des Arts et Lettres.' To mark his contribution to family entertainment, Robert Halmi Sr. was presented with a Lifetime Achievement Award by Reed Midem chief executive officer Paul Zilk, and Cannes mayor and member of the French national assembly, Bernard Brochand, honoured Halmi with a "Palme d'Or" (Golden Palm) trophy.

The conference programme in 2004 paid special attention to the relationship between the television industry and the advertising world. As television producers seek new sources of financing and advertisers try to maximise the efficiency of their investment, key debates on such subjects as the future of product placement within European programming, drew full houses.

During the upcoming MIPCOM 2004, held at Cannes, 4-8 October, the organisers will pay tribute to France, with the first France Day. Market attendees will also be able to catch up on the latest in high definition programming thanks to the four-day HDTV screenings, organised in partnership with Outside Broadcast of Belgium. In addition Mipcom Junior will run from 2-3 October, adds the release.

Latest Reads

Govt extends support to M&E sector in fighting digital piracy

NEW DELHI: The government of India yesterday stressed that it stood alongside the media and entertainment (M&E) industry in fighting digital piracy to safeguard loss of revenue and ease norms for doing business, while CII entertainment committee head and Viacom18 group CEO Sudhanshu Vats.

Specials Event Coverage Occasions
M&E industry to hit Rs8 trillion revenue by 2022: report

According to a report published by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), India’s media and entertainment (M&E) industry is expected to reach revenue of Rs7.5-8 trillion by 2022 from an estimated Rs4.5 trillion in 2017. Over the next five years, the industry...

Specials Event Coverage Occasions
ATF’s first Animation Pitch announces winners

MUMBAI: As the Asia TV Forum (ATF) draws to a close today. The event saw several activities such as an exciting round of on-stage pitches where producers from all over Asia presented their ideas, the winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and the unveiling of the...

Specials Event Coverage ASIA TV FORUM
Indian OTTs to be in focus on day 2 of ATF

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights...

Specials Event Coverage ASIA TV FORUM
'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

Specials Event Coverage Occasions
ATF 2017 attracts Indian content studios, both big and small

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) is round the corner and the buzz around the event only seems to be ramping up. This year, the forum will see around 60 countries from all over the globe. From 28 November to 1 December 2017, more than 90 thought leaders will deliver...

Specials Event Coverage ASIA TV FORUM
Singapore's ATF 2017 promises more than ever

Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from ---...

Specials Event Coverage ASIA TV FORUM
MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
Chhota Bheem becomes Mighty with Netflix

CANNES: The studio behind the popular animated show Chhota Bheem, Green Gold Animation has been commissioned by Netflix to make an exclusive 13-episode series on its trademark show. Paradoxically titled Mighty Little Bheem, the series is set to be released in August 2018. Each episode of Mighty...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories