The channel has been designed as a formatted channel with different 'planets' representing various programming genres - Mercury for science, Mars for action etc. There will be a retail operation that extends the format brands into the Indian market. The announcement was made at MipTV in Cannes.

According to Mondo's vice-president Ricky Corradi the company is seriously interested in the Indian market. Its agreement with the Zee TV group includes an investment of $14 million in India, the production of four animation series in five years. Among the series that it will produce include Sindbad, Fab Five (26x30), and Panchatantra. In return Padmalaya will distribute Mondo's library in India in a deal reputed to be in excess of $five million.

The new channel will be put on the Zee TV group's DishTV and Punit Goenka who heads the DTH platform says, "We are hungry for content and Mondo is one of the few companies in the world that has a library big enough to feed that hunger."

PADMALAYA STRIKES DEAL WITH MALLARD, EALING
After its mega-deal with Mondo, Padmalaya has bagged another big order from Europe. It is joining hands with Mallard Media of Scotland and Ealing Animation of UK to produce 52 episodes of 10 minutes each in a deal worth $ 5.2 million.

A new animation series from the Aberdeen-based Mallard Media relates to the various exploits of two highland bulls called Clootie and Dumpling, and was launched at the ongoing MIPTV.

During MIPTV, Padmalaya , Ealing Animation and Mallard Media will be meeting with broadcasters and buyers interested in projects that have a strong merchandising potential combined with an underlying educational purpose.