MAM
Aprajit Kathuria bags top e-commerce role at Atomberg
MUMBAI: After five years of helping consumers slip into something more comfortable at Solethreads, Aprajit Kathuria has stepped into a new role as head of ecommerce at Atomberg Technologies.
The marketing maven brings more than a dozen years of sales and marketing nous to the table, including his recent five-year stint as co-founder and chief marketing officer at the casual footwear brand, where he built the direct-to-consumer business from scratch.
“I’m happy to share that I’m starting a new position as head of ecommerce at Atomberg Technologies,” Kathuria announced on his LinkedIn profile.
At Solethreads, Kathuria wore many hats—handling D2C business, performance marketing and expanding into retail with exclusive brand outlets. Under his watch, the company transformed from a bootstrapped venture to one backed by leading consumer VCs.
His CV boasts impressive stints at consumer goods heavyweights Hindustan Unilever Ltd and Marico, where he helped establish digital-first brands and scale up e-commerce operations. At HUL, he reportedly grew monthly sales on Amazon by over 10 times in just one year.
The computer science graduate’s career kicked off at Cavinkare, where he doubled monthly turnover within three months and achieved 90 per cent sales growth in his region.
His academic credentials include an MBA in marketing from Symbiosis Institute of Management Studies, where he participated in various marketing competitions and managed to squeeze in time for lawn tennis, singing and creative writing.
With his knack for growing online sales and building brands from the ground up, Atomberg will be hoping Kathuria can generate some electric results in his new role.
MAM
MSM Unify appoints Rohit Kumar to lead India campus business
Ex CollegeDekho COO to drive partnerships, scale campus engagement in India.
MUMBAI: From classrooms to boardrooms, the campus playbook is getting a new chief architect. MSM Unify has appointed Rohit Kumar as founding member and president of its India Campus Business, signalling a sharper push into one of the world’s fastest-evolving higher education markets. In his new role, Kumar will oversee the company’s India business vertical, taking charge of institutional partnerships, campus engagement strategy and domestic growth. The mandate is clear: build scalable, technology-led models that connect Indian universities and colleges with global academic and career pathways, while staying grounded in local campus realities.
Kumar brings over 24 years of experience across telecom, IT services and education technology, an unusually broad mix that mirrors the convergence shaping modern education platforms. Most recently, as co-founder and COO of Collegedekho, he helped scale the business into a Rs 300 crore enterprise, delivering a 67 per cent CAGR over five years and building partnerships with more than 2,000 institutions nationwide.
That growth journey also saw the platform expand into adjacent verticals including learning, marketing services and overseas education, backed by multiple funding rounds from investors such as Girnarsoft, ADQ, ETS and Man Capital.
Earlier in his career, Kumar held senior roles at companies including Bharti Airtel, Reliance Communications, Sify Technologies, Indiatimes and Videocon, where his work spanned revenue growth, operational efficiency and market expansion across key regions including Maharashtra.
His appointment comes at a time when India’s higher education ecosystem is undergoing structural shifts driven by digitisation, global mobility and increasing demand for outcome-linked education. For MSM Unify, the opportunity lies in bridging domestic institutions with international pathways through a more integrated, tech-enabled approach.
As the race to own the student journey intensifies, Kumar’s task will be less about building from scratch and more about connecting the dots between campuses, careers and a rapidly globalising education economy.
