CODA aspires to take control of all LMO-MSO issues

MUMBAI: The last mile operators in Mumbai have decided to make sure that they get their pound of flesh from the broadcasters and the multi-system operators (MSOs). These cable operators plan to make the CODA (Cable Operators and Distributors Association) the single, most powerful association of cable operators in the country. Backing them will be the might of the political party and BJP-alliance partner Shiv Sena.

While speaking to the team, CODA president and Shiv Sena Vibhag Pramukh Anil Parab confirms: "Mumbai's cable fraternity is united under the CODA banner. Other associations in Delhi, Kolkata and Chennai are also in talks with us."

Refuting allegations that the CODA is against any one MSO in particular, Parab adds: "We are not targeting any MSO in particular - all of them are in the same bracket as far as we are concerned. If they don't look after our interests, CODA will react. CODA might have its own infrastructure in place. Financers are ready to fund us - some have already approached us but we are yet to take a decision. Even if it happens, a separate CODA division will be formed and will comprise professionals from the industry."

Parab also adds that future cable TV rate hikes will have to be routed through the CODA in the near future. "But, we shall not allow rate hikes because they affect cable operator-consumer relationships; lead to quarrels." 

The CODA will also take up other issues such as the oft-repeated issue of giving an industry status to the last mile operators - who find it difficult to get loans from banks and financial institutions. "I have spoken to the officials of the prime minister's office and the finance ministry officials about according an industry status to the cable and satellite industry. This will be a part of the new initiatives that CODA will plan," Parab adds.

Talking about the issue of control of the cable distribution system, Parab offers: "There has to be stricter controls over unwanted and unnecessary propagation - for instance CODA has opposed airing Pakistan's PTV. Similarly, we shall strive to retain the power (at amongst the cable operators) to blank out harmful foreign propaganda that could be aired on news channels promoted by foreigners. Also, there is a need to reiterate and re-emphasise Indianness and Indian values."

When asked about the future course of action, Parab says: "The ball is in the government's court. All we have seen are half-hearted attempts by the ministry. The government has to forcefully make its stand clear. But, it shouldn't discriminate between the local cable operators and the foreign channels by having two separate rules/yardsticks for both," emphasises Parab.

Well, CAS is on from 1 September in Mumbai but only on paper. In fact, a leading afternoon tabloid paper carried a cartoon that showed Sena's working president Uddhav Thackeray carrying set top boxes (instead of Ganesha idols) to immerse them in the sea. Today, incidentally, is the last day of Ganesh Chathurti and thousands of Ganesha idols will be immersed in the sea.

As they say, tomorrow - as the latest CAS extension given to Mumbai cable operators comes to end - is another day!

Also read:

CODA will become the single, most powerful national association of cable operators in the country: Anil Parab

Latest Reads
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories