SAB TV starts beaming off Sky in UK

MUMBAI: Over a year and a half after its terrestrial launch in the United Kingdom, Sri Adhikari Brothers Television Network Limited (SABTNL) today started beaming its Hindi entertainment channel SAB TV on the Rupert Murdoch-promoted Sky TV's DTH platform.

SAB TV will be a digital free to air 24-hour entertainment channel in the UK.

The channel will reach around 75 per cent Indian and Asian households in the UK through DTH network. Soon SAB TV will also be available on cable networks to expand reach to those other Asian homes that are not on DTH platform, a company release says.

Speaking to, Markand Adhikari, vice-chairman and managing director, SAB TV, said the channel's content would be same as that seen on the Indian feed. The only difference being that that there would be an hour of localised programming daily.

SAB TV broadcast will also be available in Europe. The negotiations are on for finalising cable distribution rights in other European countries on pay basis. SAB would continue to operate on terrestrial platform and will also expand in other regions.

With the launch of SAB TV on Sky, SABTNL is now operating both on satellite and terrestrial platform and will offer reach substantially higher than other Hindi entertainment channels, the release says.

SAB TV's terrestrial link is via a 50:50 joint venture that was formed last year with the MATV Channel 6 - the only operator among Asian channels in the UK to have secured a restricted service licence (a requirement for terrestrial broadcast). SABTNL put in an initial investment of $1 million towards the JV in MATV, a Leicestershire based free-to-air Asian channel that was launched in 1999 as a terrestrial broadcaster.

The MATV hook-up was the first major initiative on the part of SABTNL to leverage internationally the programming that it had built up over the years. SABTNL also has joint ventures in Sri Lanka and Indonesia for providing programming.

Also Read:

SABe TV to air in UK from Friday (22 February 2002)

Latest Reads
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories