Prasar Bharati in exploratory talks with telcos

NEW DELHI: After having netted over Rs 1 billion in revenues for Doordarshan’s (DD) less hyped sister concern All India Radio (AIR) for the last financial year ended March 31, Prasar Bharati now wants to do better.

According to Prasar Bharati CEO KS Sarma, Prasar Bharati is holding 'exploratory talks' with India’s telecom service providers - both fixed line and cellular - to have a revenue sharing arrangements for thousands of calls that are received by some AIR centres from listeners in the country and abroad for news updates.

The news-over-telephone service has been made available by AIR at its centres in Kolkata, Delhi, Hyderabad, Chennai and Patna. People can call up these centres at designated numbers and get news updates.

To make this facility more user friendly and revenue yielding process, Prasar Bharati, which oversees the functioning of DD and AIR, is also mulling getting a four digit number that would be common for the whole country.

"The AIR centres get thousands of calls daily from people in India and abroad for news. This would mean increased traffic for various telecom service providers. We are exploring ways wherein Prasar Bharati would ask the telecom companies to share part of the revenue they generate through such calls made to AIR for news," Prasar Bharati CEO K.S. Sarma told

AIR’s Delhi centre alone receives about 3,000 calls per day, mostly from the US, Sarma said, pointing out that this plan would be put into effect after a board approval.

According to him, talks would be opened up with state-run and private telecom companies, including Mahanagar Telephone Nigam Ltd. (fixed and mobile service provider in Delhi and Mumbai), Bharat Sanchar Nigam Ltd. and the lies of Bharti Cellular Ltd and Hutchison Essar Telecom Ltd.

Also read: 

Three-pronged strategy for DD Sports: Prasar Bharati's KS Sarma

Latest Reads
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories