Television

Three-pronged strategy for DD Sports: Prasar Bharati's KS Sarma

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/14/Prasar%20Bharati.jpg?itok=vDVTph38

NEW DELHI: Prasar Bharati Corporation may soon start playing some hard ball game to exploit the opportunities on Doordarshan (DD) Sports channel. This would include auctioning off prime time to private players.

"We have drawn up a three-pronged strategy for DD sports, which includes prime time auction under a `golden hours' scheme and collaboration with other sports channels on the programming front," Prasar Bharati CEO KS Sarma told indiantelevision.com in an interview.

The third leg of the strategy is to ensure that DD's regional centres whip up more sports-related television software, which would also include indigenous sports.

Prasar Bharati is an autonomous body, modeled on the lines of the British Broadcasting Corporation, which manages the functioning of India's pubcasters DD and All India Radio (AIR).

According to Sarma, revenue augmentation plans have been drawn up for various DD channels, including DD Sports, as the gap between Prasar Bharati's earnings and annual expenditure is huge running into several hundred million rupees. For example, Prasar Bharati's expenditure on DD Sports alone is approximately Rs 1,000 million annually.

As part of the road map for DD Sports, two hours between 8 pm to 10 pm. would be auctioned off to private players interested in strutting their fare on DD Sports.

Few years back when Prasar Bharati had gone in for such auctioning of time on its entertainment channel, DD Metro, it had netted for a year over Rs 1200 million (Rs 1.2 billion).

However, it is another story that in the DD venture, which marked Australian media tycoon Kerry Packer's maiden business forays into India, Packer had burnt his fingers along with his Indian partner HFCL.

But considering the pull of sports in India, especially cricket and growing interest for golf and tennis, Sarma believes that private players would be attracted to DD Sports. But for the prime time DD would insist on new programming and not allow repeats and archival material to be aired.

That there is a serious need to augment the revenues of DD can also be gauged from the fact that this year DD would not be able to show the upcoming Davis Cup tennis tournament live on any of its channels as the asking rate for telecast rights is too high. The rights holder for the Davis Cup matches --- Ray Media promoted by former CNN India head-turned entrepreneur Ashis Ray --- has quoted a figure of $ 60,000, which is a 'bit too high for Prasar Bharati.'

As far as collaboration with sports channels like ESPN and Ten Sports is concerned, Sarma feels certain other time band on DD Sports would be made available to them where they can showcase programming from their library.

"Most sports channels have huge libraries and we would make available to them the platform of DD and later may go in for revenue sharing on mutually agreed terms," Sarma said, adding that talks would be opened up with private sports channels soon.

DD Sports is the only free to air sports channel available in India. The others like ESPN, Star Sports and Ten Sports are all pay channels. The first two, sold as a package, last week reiterated that the two channels would be available to cable operators for Rs 32.

Till last year, DD Sports too, was a satellite-based pay channel whose distribution had been outsourced to Modi Entertainment Network (MEN). After a messy court case, lasting several months, Prasar Bharati managed to formally disassociate itself from MEN. The move to turn FTA had been part of a bigger plan to exploit the scenario in a post-CAS (conditional access system) regime.

Prasar Bharati also annually spends huge amount of money acquiring sports-related content that can run up to 600 hours. This year too such content acquisition has been done from a Switzerland-based company, IEC, at the rate of Rs 27,500 per 30 minutes of software.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/naach.jpg?itok=jlSdr8R0
Girliyapa’s catchy dance anthem, ‘Tu Bas Naach’ features more than 50 Women Achievers

Girliyapa is back with a brand-new music video ‘Tu Bas Naach’, an end-of-year dance anthem with voice and character, that refuses to conform to the stereotypes and “rules” that are imposed on girls and women in our society.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/zee.jpg?itok=ULD9QMzc
ZEE puts Family First with ZEE Family Packs

Currently, the Broadcasting ecosystem operates as part of a packaged bouquet environment where consumers pay a fixed amount and receive a pre-configured bouquet of channels.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/ogyy.jpg?itok=bx7zodP_
CARTOON NETWORK AND POGO MAKE IT A DECEMBER TO REMEMBER

Celebrating the season of festivities, Cartoon Network and POGO bring a special bonanza of rib-tickling comedy, adventure and sheer fun all through this month for their fans

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/gifa.jpg?itok=Rqal2HQU
Shemaroo Entertainment’s Founder Buddhichand Maroo Felicitated with GIFA Golden Award

Founder of Shemaroo Entertainment Limited, Mr. Buddhichand Maroo was recently felicitated with the GIFA Golden Award at the 3rd edition of Gujarati Iconic Film Awards (GIFA) 2018 in Ahmedabad.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/ibf.jpg?itok=brJWMmWE
IBF to intervene in TRAI's SC petition on 15% discount cap

The TRAI tariff order, which remained a topic of intense debate and discussion in 2017 and 2018, is likely to dominate discourse early on in 2019 too, at least from a legal standpoint as the Supreme Court resumes work after the winter vacations.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/Rajiv-Bakshi.jpg?itok=jrgyQ3Kj
Big Synergy appoints Rajiv Bakshi as CEO

Reliance Entertainment's Big Synergy Media Ltd has appointed Rajiv Bakshi as its chief executive officer.

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/sony.jpg?itok=8WnMQYcG
For the first time, viewers get to choose their favourite shows on Sony BBC Earth

Content may be King, but so is the viewer. Sony BBC Earth, India’s premium factual entertainment channel, takes another leap in audience engagement by giving viewers the choice to pick their favourite shows of 2018 on the channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/shemaroo_0.jpg?itok=JusfZP8_
Shemaroo Entertainment’s Bhakti App Bags the Innovative Mobile App Award

Shemaroo Entertainment Ltd., added another feather to its cap with firm’s ‘Shemaroo Bhakti App’ winning the special mention award under Innovative Mobile App category at the Drivers of Digital Summit 2018

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/np.jpg?itok=tx921nZi
Sony Pictures Networks India delivers on its commitment of 'Ek India Happywala'

Sony Pictures Networks India (SPN) has accelerated its focus towards creating a positive social impact in the ecosystem by building on its three-pillar framework; empowerment, education and environment.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories