Television

Activity books launching on 'Shaka Laka...' & 'Sonpari'

MUMBAI: Star, a pioneer in innovative programming in a co-publishing venture with Popular Prakashan, a leading publishing house for over 75 years, is launching activity books based on two popular shows - Shaka Laka Boom Boom (SLBB) and Sonpari.

These activity books have been cleverly adapted to encourage fun activities and drawing/crafts skills in children.

As a part of the launch, a children's colouring competition will be held at the Oxford Bookstore in Mumbai. The participants at the contest will meet the child stars of both the serials as a part of the event. Star India Pvt Ltd CEO Peter Mukerjea and Popular Prakashan Pvt Ltd director Harsha Bhatkal will announce the winners of the contest, which is being sponsored by Camlin Ltd.

Internationally, licensing forms a substantial revenue stream for many media companies. Some of the successfully merchandised international brands are Star Wars, The Simpsons, Ally McBeal, X-Men etc.

According to an official release, STAR is looking to duplicate this in India by leveraging the success of its television brands (soaps and serials) into licensed merchandise, aggressively creating the next generation of media connectivity by getting into licensing and syndication of its popular brands and content across various product and service categories.

Star has licensed products like drawing books and the magic pencil based on the SLBB serial which is very popular among children.

Star India Pvt. Ltd and Popular Prakashan have already launched Amitabh Bachchan's Soul Curry for You and Me and Amitabh Ka Khazana (Hindi) both adapted from Star Plus' hit game show Kaun Banega Crorepati.

There is another set of four storybooks based on episodes of SLBB, which will be launched shortly. SLBB has caught the attention and imagination of children across the country. Partnering with organisations such as Popular Prakashan for activity and storybooks, Sundaram for drawing books and Cats for pencils has given children the opportunity to participate in the brand. "We see this as a natural extension of our business and we will continue to work with organisations to launch licensed merchandise based on our popular content and successful brands," says Mukerjea.

"The high TRP ratings of the Star TV shows have helped us with instant recall in the minds of the customer and our experience in the print medium has helped us to intelligently modify content to suit the needs of the reader. We have leveraged our mutual strengths to make a good product. These books have made a good start and we hope to publish many more such innovative products in the future," says Bhatkal.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jumanji.jpg?itok=g7Q0FcKR
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/10.jpg?itok=tYOD3hMY
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories