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"Starting tomorrow, we will have eight hours of fresh news
everyday. This is a test period, during which time we well check
the signals, look for glitches, and fine tune the system. The real
launch will happen some time after the festival of Dassera,"
Bajaj told indiantelevision.com.
Pitched against a plethora of Hindi language news channels, the
USP of Sahara Samay-Mumbai is that it will cover Maharashtra, parts
of Gujarat and Goa. "Our credo is to cover news from your neighbourhood.
Not just that, we will also find solutions to civic and community
problems. In short, our channel will be a tabloid on television,"
Bajaj explained.
Special programmes in the channel will include the RKB Show,
anchored by Bajaj himself; Do Peher, Kai Raste, a show on
social awareness anchored by Kunika Lall; Campus Calling,
a show on teens and Panchnama, a show on crime in the city,
among others.
In order to attract the elderly audience, a religious programme
will be aired every morning at 6 am. The show will only concentrate
on religious news only. "We are also going to cover business
in a very unique way. We will look into the retailing business,
and how it affects the common man," Bajaj says.
Starting tomorrow evening, the Sahara Samay crew will telecast
live shows of 'Dandiya Raas' in the city. Present at the venue with
the Sahara team will be Aadesh Srivatsav, singer Sapna Mukenrjee
and a new talent every day for the next nine days.
Bajaj anticipates the channel to be a big success because, "the
entire country has a great fascination for Mumbai".
Sahara Samay Mumbai has a strong team of 25 reporters in Mumbai
itself. Besides the channel's national bureau will also offer support.
As for Kunika Lall's role in the channel, Bajaj said, "She
will be our anchor and news reader. She was among the few people
we auditioned and we discovered that she was really good at news
reading."
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