Television

'Kehta Hai Dil' marches ahead of 'Des Mein...' to claim supremacy in 9 pm slot

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MUMBAI: It looks like UTV's Kehta Hai Dil (KHD) is all set to give Des Mein Nikla Hoga Chand a run for its money if one goes by the latest TAM data.

KHD which airs on Star Plus every Tuesday at 9 pm is now the top programme across all channels at the 9 pm slot according to week 37 ( week ended 13 September) ratings, claims production house UTV.

The ratings from the Hindi speaking markets (15 markets) in this week are 13.2, as opposed to Des Mein Nikhla Hoga Chand 's 12.6 in the same market.

The Tuesday in week 37 was the last day of the Ganesh festival (immersion day), a day on which "Any Channel" TVRs for Mumbai were lower than usual, claims UTV. Inspite of these low ratings in Mumbai, overall KHD ratings shot up since it pulled up ratings in markets like Delhi (20.64).

Most shows on that Tuesday took a beating in ratings due to the lowered Mumbai ratings. Over the past three months, says UTV,KHD has been inching closer to Des Mein... and in this week it has overtaken Des Mein... (which telecasts on Mondays in the same time slot) on a day which had low ratings in Mumbai. This seems to have a high weightage in the Hindi speaking markets.

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