Television

Discovery to air Indian documentary to shore up viewership

MUMBAI: One of the best ways to build viewer cachet is to showcase programmes that are easy for them to identify with. Keeping this in mind, Discovery is stepping up efforts to bolster its Discover India content.

From October, the channel will air around 15 films made by aspiring Indian documentary filmmakers, in the Discover India slot, 8-10 pm, on Saturday.

The channel sources claim that almost 1600 films were received when they invited entries for specials. According to the channel, the criteria for choosing were depth and quality of the research done as well as the entertainment value that the programme had. Therefore, it was important that the filmmakers take a fresh and invigorating approach toward their subject matters.

One of the specials Akash Yodha from Kunal Verma explores the role of the Indian Air Force during the Kargil war. Another special Khallsa is is scheduled to air on the occasion of Guru Nanak Jayanti. Other subjects will include the Kumbh Mela, Indian railways with a special emphasis on Darjeeling.

Indiantelevision.com spoke to a channel spokesperson this morning on the sidelines of a screening of Nefertiti Revealed., which will premiere on 7 September. In order to create awareness and generate curiosity among Indians, about the special on the famous Egyptian queen, front-page ads will appear not just in national but also in regional dailies.

The channel has also held parties for the media fraternity in Bangalore, Delhi and Mumbai. SMS alerts and mailers were also sent to reinforce the message.

As far as the filmmakers whose work was chosen was concerned, the spokesperson hinted that while there was a wealth of content that had been generated through the endeavour the channel might consider commissioning them projects in the near future.

"In November, we will have a major global special World Wedding Day. A marriage in South India will feature. The Discovery crew were in Bangalore in May for over a week shooting the different ceremonies that precede a marriage. Our aim as same as was withWorld Birthday's , to show the thread of commonality in the midst of diverse cultures and traditions" said the spokesperson. " Other countries that will feature include Vietnam, Italy, Brazil, Rwanda and New Zealand."

The spokesperson added that in October a series of specials under the brand Extreme Engineering Challenges would air. The specials will focus on the most complex and demanding of engineering tasks throughout the globe.

"Our focus on India has paid off handsomely. For instance the two-part episode Between Two Worlds that aired on 26 July saw us become the highest rated international channel for that slot on that day. We managed to beat the likes of Star Movies, HBO. The special dealt with the life of Ravi Shankar and the different phases he went through" the spokesperson added.

The Nefertiti documentary grippingly recalls the days of the queen who would later become a Pharaoh. The scientific elements are lucid and fortunately not boring for the layperson. The story traces the efforts of Dr Joanne Fletcher to identify the mummy she believes is the queen and this is interspersed with stunning footage of actors playing the queen and her family. The parts depicting the conflict between the queen and the Egyptian high priests, which would ultimately lead to Nefertiti's downfall are particularly enthralling and eerie at the same time.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/judwaa.jpg?itok=ebbC7W7E
World Television Premiere of Judwaa 2 on Star Gold

This Christmas, Star Gold dons the Santa hat promising to indulge its viewers with double the entertainment, double the excitement and double the fun! The Home of Blockbusters announces the World Television Premiere of one of the most sought after films of the year – Judwaa 2. The film that raked...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/jyoti.jpg?itok=5pCqwT7a
Eros International inks co-production pact with Drishyam Films

Eros International Media Ltd (Eros International) has signed a four-film co-production deal with leading production house, Drishyam Films.

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/itw.jpg?itok=hmqKyLcJ
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/kids_0.jpg?itok=b5ZsY1mu
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/focus_0.jpg?itok=pOn0X1ZX
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/STAR.jpg?itok=US-ROVhF
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/%26privehd.jpg?itok=iF9fuA6W
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories