Discovery to air Indian documentary to shore up viewership

MUMBAI: One of the best ways to build viewer cachet is to showcase programmes that are easy for them to identify with. Keeping this in mind, Discovery is stepping up efforts to bolster its Discover India content.

From October, the channel will air around 15 films made by aspiring Indian documentary filmmakers, in the Discover India slot, 8-10 pm, on Saturday.

The channel sources claim that almost 1600 films were received when they invited entries for specials. According to the channel, the criteria for choosing were depth and quality of the research done as well as the entertainment value that the programme had. Therefore, it was important that the filmmakers take a fresh and invigorating approach toward their subject matters.

One of the specials Akash Yodha from Kunal Verma explores the role of the Indian Air Force during the Kargil war. Another special Khallsa is is scheduled to air on the occasion of Guru Nanak Jayanti. Other subjects will include the Kumbh Mela, Indian railways with a special emphasis on Darjeeling. spoke to a channel spokesperson this morning on the sidelines of a screening of Nefertiti Revealed., which will premiere on 7 September. In order to create awareness and generate curiosity among Indians, about the special on the famous Egyptian queen, front-page ads will appear not just in national but also in regional dailies.

The channel has also held parties for the media fraternity in Bangalore, Delhi and Mumbai. SMS alerts and mailers were also sent to reinforce the message.

As far as the filmmakers whose work was chosen was concerned, the spokesperson hinted that while there was a wealth of content that had been generated through the endeavour the channel might consider commissioning them projects in the near future.

"In November, we will have a major global special World Wedding Day. A marriage in South India will feature. The Discovery crew were in Bangalore in May for over a week shooting the different ceremonies that precede a marriage. Our aim as same as was withWorld Birthday's , to show the thread of commonality in the midst of diverse cultures and traditions" said the spokesperson. " Other countries that will feature include Vietnam, Italy, Brazil, Rwanda and New Zealand."

The spokesperson added that in October a series of specials under the brand Extreme Engineering Challenges would air. The specials will focus on the most complex and demanding of engineering tasks throughout the globe.

"Our focus on India has paid off handsomely. For instance the two-part episode Between Two Worlds that aired on 26 July saw us become the highest rated international channel for that slot on that day. We managed to beat the likes of Star Movies, HBO. The special dealt with the life of Ravi Shankar and the different phases he went through" the spokesperson added.

The Nefertiti documentary grippingly recalls the days of the queen who would later become a Pharaoh. The scientific elements are lucid and fortunately not boring for the layperson. The story traces the efforts of Dr Joanne Fletcher to identify the mummy she believes is the queen and this is interspersed with stunning footage of actors playing the queen and her family. The parts depicting the conflict between the queen and the Egyptian high priests, which would ultimately lead to Nefertiti's downfall are particularly enthralling and eerie at the same time.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories