George Stromeyer is VP, MD Scientific-Atlanta

ATLANTA: Scientific-Atlanta (SA) has appointed George Stromeyer as its new vice president and managing director for the Europe, Middle East and Africa region.

The company supplies digital content distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and Voice-over IP (VoIP) networks.

Stromeyer has been with the company since 1996, first starting up the Latin American operations before returning to corporate headquarters in Atlanta in early 2002. He will be working out of the company's Kortrijk office in Belgium.

An official release informs that Stromeyer's expertise in identifying and solving local market challenges, as well as developing appropriate technology solutions, will help reinforce the company's market leadership in the broadcast, satellite and cable television markets across the region.

His experience in the commercialisation of cutting-edge technologies to suit the demands of individual markets resulted in a 150 per cent growth in revenues during his six years at the companys Buenos Aires office.

The release adds that his ability to build durable relationships at all levels of management enables him to identify commercial challenges and work with engineers to innovate a solution.

Stromeyer says that there are some fundamental changes taking place in the industry. Operators are employing digital technology to generate new revenue streams. Satellite operators and programmers are adding more programmes onto existing transponders by employing the latest MPEG-2 compression technologies.

He give the example of broadcasters in Eastern Europe, who are digitising their primary distribution links, while others move to full DVB-T transmission. Cable operators are upgrading their transmission networks and offering new digital programming. Meanwhile, telecom operators are looking to offer new video services to compensate for the reduced income coming from traditional voice and internet services, he says.

Stromeyer explains, "It is important to note that just as operators are introducing new technologies and new business models, they are also often faced with a decreasing pool of technical resources. By delivering end-to-end digital solutions and networks, S-A enables broadcasters and operators to overhaul the systems fast. We also provide the resources, expertise and advice on both business and technological issues that help broadcasters and operators to become successful in their new endeavours."

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