| Raj, also a well-known management cartoonist, had been
with Sahara from early 2001. He was instrumental in injecting the
launch of Haqeeqat and Draupadi in May 2001 with creative and media
innovation as well as sustaining the same with the newsletter Sampark,
DMs, posters, flyers, road shows, promotions, PR and interactive website
to build the brand Sahara TV. He was also behind the much talked about
tongue-in-cheek campaigns of news programmes of Sahara TV namely Chunav
Sangram and Budget Mahapuran.
He was nominated for the award of PR executive of the year at the
Indian Telly Awards 2002 by Indiantelevision.com.
An MBA topper from Allahabad University, Raj has earlier worked
with S. Kumars as a Publicity Officer, Mitra Prakashan as All India
Advertising Manager, ad agencies Mudra as Account Director and R
K Swamy / BBDO as Director Client Services. He also co-promoted
Momentum as India's first fee-based ad agency and worked with www.123india.com
as an advisor.
He has two books to his credit - 'Under The Pyramid' (IBH / 1998)
and 'Counter Point' (BPI/1999). He also contributes a regular weekly
management cartoon column 'Out Of The Box' in the Hindu.
While he is yet to firm up his future plans, Raj says his stint
at Sahara has given him valuable insights into the entertainment
business. "This has surely added a new dimension to my overall experience,"
he says.
About his future plans, he says : "I have not yet firmed up my
plans. I need to first take a break, think afresh with a new perspective
and then look at the available opportunities to finalise my next
course of action."
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