'Joe Millionaire' to debut on Star World in October

MUMBAI: Joe Millionnaire, the hit reality show that raked in millions in greenbacks for the Fox Network earlier this year, is scheduled to hit Star World from 16 October.

'Joe Millionaire' Evan Marriott with finalists Sarah (left) and Zora

Slated to air in the Thursday 10 pm slot, the one currently occupied by The Practice, Joe Millionaire is one of the new clutch of shows that the channel is rolling out in a phased manner this quarter. Millionaire revolves around 20 women who compete for the affections of a bachelor who they think is worth $ 50 million, not knowing that he is in fact a construction worker making $19,000 a year. The show evoked unprecedented mania in the US when it was aired, striking a chord with viewers, averaging ratings that rivalled that of Super Bowl games. It instantly proved a hit with its blend of dating game and practical jokes, attracting 18.6 million viewers for its premiere. 

According to data from Nielsen Media Research, the two-hour finale of Fox's Joe Millionaire reality series, which began its run on 6 January this year, was nothing less than a blockbuster for the network, with an average of 34.6 million people tuning in. No other show on the other major networks drew more than about 18 million viewers in any one half-hour during the night, according to Nielsen data. The final hour of the show, at 9 pm, drew a 40 per cent share of TV viewers aged 18-49, the key demographic for advertisers. 

Among women ages 18 to 34 who were watching TV at 9 pm, 50 per cent turned on Joe Millionaire. Fox, say reports, had sold 30 second commercial spots for the finale for upwards of $550,000 each, one of the highest ever for a regular series, Reports say it was the highest rated series telecast on any network since CBS' premiere of Survivor II in January 2001 - in the post-Super Bowl slot, which also said it was Fox's highest-rated entertainment programme ever. 

And who was the lucky girl that got the groom at the end of it all? Zora Andrich beat blond Sarah Kozer in the finale of the show that had 19 women vying for Evan Marriot's affections through the competition. Zora and Evan went away from $ 1 million richer for their pains, loose change as far as what Fox raked in by the end of the series.

The question is whether it will draw viewers in India? Not all reality shows with their origins abroad have been a success in India. Temptation Island, which also aired on Star World, wound up hastily after the first season, while, on the other hand, AXN claims to have tasted success with the Hot N Wild formula. Whether viewers take to Joe , especially since the end result is known, will be known soon enough.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories