MTV Immies music awards to be held in December

MUMBAI: MTV India and the Indian Music Industry (IMI) today unveiled what they claimed is India's first music awards - the MTV Immies.

The MTV India awards ceremony, the inkling of which was first given by as far back as in April (read report MTV India Music Awards on the anvil?), is scheduled to be held on 12 December at the Goregoan Sports Club in Mumbai.

Coinciding with 100 years of the Indian recording industry, the award ceremony will bring together a galaxy of local and international stars.

The Immies was announced today in Mumbai jointly by Universal Music company chairman and IMI president Vijay Lazarus, MTV Networks India MD Alex Kuruvilla and Bharti Cellular CEO Atul Jhambh. Also present on the stage were Sony Entertainment TV India CEO Kunal Dasgupta and music maestro (and Bharti Cellular brand ambassador) AR Rahman.

Lazarus stated that, for the inaugural year, they planned to give away 23 awards in all - which will cover the 'films', 'pop', 'international', 'special' and 'others' genres. Categories run across films to spiritual music, Indipop to devotional, ghazal to international. Among them will be an inspiration/special recognition award for outstanding contribution to music over the years.

Kuruvilla mentioned that they might have awards instituted to honour excellence in different linguistic categories, as well. Kuruvilla pledged that the awards ceremony will be a longterm commitment. He said that after MTV Music Awards, MTV Europe Music Awards, MTV Asia Music Awards the next step naturally was the MTV India Music Awards.

Enter Dasgupta. "Dekho, dekho, dekho/ Immie dekho/ Sabse pehle Sony pe dekho", sang the Sony CEO and immediately got the desired effect - the audience was in splits!

Dasgupta spoke about his channel's role in the award. With the channel having bagged the rights for numerous other events like the Filmfare Movie Awards, Femina Miss India Awards, the Mega Model Contest and Abby Awards and concerts of A R Rahman, Lata, Ismail Durban, Shah Rukh Khan - the award is an important addition to their portfolio, he said.

Others present at today's press conference were IMI executive members including Tips chairman Kumar Taurani, Venus chairman Ganesh Jain, Crescendo managing director Suresh Thomas, EMI virgin managing director Mohan Mahapatra, Sony managing director Shridhar Subramaniyam, Universal managing director Rajat Kakkar, Sa Re Ga Ma vice president Atul Chiromani, Times Music vice president Ravi Bhatnagar and Venus vice president Champak Jain.

About Immies

The awards - presented by cellular service Airtel - is scheduled to be aired simultaneously on MTV and Sony Entertainment Television, on 14 December 2003. The event will be co-sponsored by LG Electronics and Maruti Alto.

The awards ceremony will also have a rerun on Sony Group's cricket and events' arm, MAX.

Nominations for the Immies have been invited from any artiste who has released a song in the Indian market , in Hindi or Punjabi between 15 September 2002 and 14 September 2003. Kuruvilla said that the Indian Market Research Bureau (IMRB) International, a leading research agency, along with IMI and MTV, will manage the entire nomination and voting process. Any artiste performing in India is eligible for nomination, he specified.

IMRB will conduct a quantitative study of the nominations received in the popular categories across seven cities (Mumbai, Delhi, Kolkata, Bangalore, Lucknow, Indore and Hyderabad).

The final nominations of the popular categories will then be put up for a 'Viewers Choice Vote' on MTV. Viewers can vote for their favourite nominees via, SMS or through on-ground polling booths at MTV hangouts.

In the ghazal, devotional/spiritual and classical /fusion categories, the winners will be decided by a jury consisting of IMI and MTV members. The duo's International Label Committee will take a call on the international winners. A separate executive nomination committee will de

The channel will plug in the awards via a big bang multimedia marketing campaign. For four months this year, the channel will brand itself as 'Awards TV'. Over 80-hours programming and over 1,700 promos will be dedicated to the awards.

Campaign will be supported by print advertising in national dailies and magazines, outdoor billboards across four cities, a 10-city ground contact programme and online promotions on the channel website.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories