Cetma appeals for quick roll-out of CAS

NEW DELHI: Consumer Electronics and TV Manufacturers Association (Cetma), an apex body of electronics goods makers in the country, today exhorted the government to ensure a quick roll-out of conditional access system (CAS), as it would enable the viewers to pay less for their monthly cable bill.

"CAS implementation would put India on the world map of digital television - for what may probably be the largest digital roll-out in the world," Catma secretary general Suresh Khanna said in a press release issued here.

Cetma has also appealed to the state and central governments to lessen the burden on consumers by waiving service and entertainment taxes for those who opt only for basic tier at Rs 72 (excluding local taxes) per month.

Further making a case for CAS rollout, Khanna was quoted in the statement as saying, "In the end, consumers get what they want at a reasonable rate. It is a transparent system, where by all the stakeholders - that is, the broadcasters, multi-system operators (MSOs) and cable operators get their fair share."

Cetma had strongly lobbied for CAS when the issue was being debated last year and had also assured the then information and broadcasting minister Sushma Swaraj that once addressability became common and demand for set-top boxes picked up, local manufacturers would be able to supply the boxes at cheap rates. The rates could be as low as Rs 1,500, they had stated.

Cetma had also given a working paper to Swaraj, who had used the data very effectively to have the necessary amendments related to CAS steam-rolled through the Parliament, last year.

Many Cetma members, notably Thomson Electronics India, have been on various panels set up for CAS and also on a panel of the Bureau of Indian Standards where the technical specifications and standards for boxes for CAS and KU-band direct-to-home (DTH) television service were discussed.

However, contrary to Cetma's assertions, very few companies operating in India have come out with plans to manufacture the boxes locally. All of them had cited reasons of uncertainty over CAS for deferring their plans, if any.

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories