| The company also plans to open a dedicated local sales
office in India by end of the year.
"We have already seen major growth in the Asian television
marketplace and the reorganisation of our business in India gives
us incredible opportunities to build upon our recent successes in
the region," Walt Disney Television International (Asia Pacific)
MD Doug Miller said in a statement today.
"India, as one of the largest markets in Asia, and the fastest
growing television market, is central to all of our plans,"
the statement, quoting Miller, said, adding, "We continue to
be optimistic about this growing marketplace and believe that a
local presence is essential."
In India, Walt Disney Television International provides feature
films, live action series and reality shows to Star Movies, AXN
and HBO and also contributes 29 hours per week of children’s programmes
to Doordarshan, Eenadu, SET India, Star Plus and Star World.
Disney and Modi Entertainment Network, a KK Modi controlled company,
recently decided to part ways after years of having a joint venture
here.
Walt Disney Television International (WDTV-I) is responsible for
all of The Walt Disney Company’s free and pay television activities
outside the US. These activities include branded and non-branded
program distribution through Buena Vista International Television
(BVITV), production and broadcasting, and the development and management
of Disney Channels and other media investments.
WDTV-I is renowned for its locally produced entertainment through
both Disney Channels and terrestrial branded programmes. Each Disney
Channel provides unique quality programming specifically designed
for its local audience and entirely dedicated to kids and their
families.
With 80 branded shows per week in 60 countries, WDTV-I’s branded
programming reaches 500 million viewers around the world each week.
The Walt Disney Company was the first US studio to adopt a local
approach to production by tailoring content to specific audiences.
Licensed Disney titles in India include Aladdin, Buzz Lightyear
of Star Command and Mickey and Friends. FKE (Fox Kids Europe)
and BVS animated series include Incredible Hulk, Spiderman, Spiderman
Unlimited, X-Men and Robocop.
Buena Vista International Television (BVITV), the distribution
arm of Walt Disney Television International, licenses over 18,000
hours of programming annually, plus 5,500 hours from the FKE (Fox
Kids Europe) and BVS portfolios, to international video-on-demand,
pay-per-view, pay and free television, and new emerging technological
platforms across 240 territories.
BVITV distributes a wide array of internationally successful series
from Walt Disney Television and Touchstone Television; animated
films from Walt Disney Pictures; feature films from Touchstone Pictures,
Hollywood Pictures and Miramax Films plus ABC News Programming;
television specials such as the Annual Academy Awards; and the recently
acquired FKE and BVS library.
Major Hollywood blockbusters, series and reality show titles licensed
in India include The Sixth Sense, Gone in 60 Seconds, Mission
to Mars, Unbreakable, Shanghai Noon, Alias, Home Improvement and
The Amazing Race.
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