GotoBavaria, Chattisgarh emphasise uniqueness at 'Locations 2003'

MUMBAI: The just concluded Locations 2003 billed as the world first tourism event saw presentations by Germany and the Indian state of Chattisgarh.

Chhattisgarh Tourism Board's MD Dr. A Jayathilak noted that it was not often that you see television and film professionals interacting with the tourism industry. "The concept of using a film location to promote tourism is not new to us. It is a matter of the state governments getting their act together."

He noted that the general infrastructure present in Chattisgarh was excellent compared to other Indian states. In fact Chattisgarh is the only power surplus state in India. "We have declared tourism as an industry and so new hotels are exempted from luxury and commercial taxes. In addition new ventures in the recreation sector will not have the entertainment tax imposed.

"Through this forum we want to make the industry aware of the unique landmarks that we possess which would prove invaluable for any film. We have the country's largest waterfall. 22,000 varieties of rice are grown in this area. The UN has declared us as the most bio-diverse hot spot. Half the state is under forest cover which is second in density only to the Amazon. Another landmark is Asia's biggest catholic church."

Meanwhile Bavaria is the centre of Germany's film and television industries. It combines natural beauty with excellent production and post production facilities. GotoBavaria is the state agency for media and IT. The agency's Peter Englert said that tourism in conjunction with film and television account for 16 per cent of the states GDP. " The industries employ over 300,000 people and the state gets 22 million visitors a year. The phenomenon of Bavaria becoming synonymous with tourism dates back to the Oscar winner The Sound of Music. Americans in particular wanted to see the hills that Julie Andrews sang about."

As far as India is concerned he said that we may have a problem in one area. Locations need to be uniquely identifiable. While India as a whole is unique it is difficult to point out differences between Maharashtra, Gujarat and UP. "If that is the case then it is important to find activities that are identified with a particular location. On the television front The Black Forest Plague was Germany's most successful television series. It was set in a hospital where doctors and nurses brought people back from the abyss of death so to speak.

The part of the black forest where the show was shot has become a tourist landmark. Scores of visitors come in daily to get a feel of the show. The location appearing as part of a film or a television series title can also help give a push as it gets etched in peoples minds. We have realised that tourists are not homogeneous beings. They are special interest groups that have to be catered to by all types of offerings."

As a follow-up GotoBavaria is organising a Made in Germany Made In South India film festival in Bangalore next month. The event is being organised in conjunction with Max Mueller Bhavan and will kick off with Nowhere in Africa.. Earlier this year it won Germany the Oscar for foreign language film.

Latest Reads
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories